Cast your mind back… Do you remember the reason you started blogging in the first place? Maybe it was because you wanted to publish your words and ... Read more
When working with bloggers on campaigns and projects (for Traverse) I often find myself hopping from blog to blog just to find contact details, Instagram or Twitter ... Read more
One of the most common questions you’ll get at many blogging and influencer conferences these days from new content creators is “what advice would you give someone ... Read more
Brands are increasingly looking to use influencers, such as Instagram stars and bloggers, in their marketing but the chasm between what brands and their PR companies expect ... Read more
It’s easy as a blogger to find yourself chasing your own tail scrambling to keep up with the latest social media platform and focusing on your follower ... Read more
One thing that I find when working across brands and bloggers is the amount of people that look for a specific type of blogger. Most brands will ... Read more
We at Traverse ran four sessions based around blogging as part of the World Travel Market London seminar program. Being at WTM London in more of an ... Read more
Three things we need to stop talking about. Like. Now. I’ve spent the last six years developing and implementing content campaigns for global brands. The two things ... Read more
I often hear bloggers talk about what a struggle it is to produce video content, usually because of the time it takes and not having enough hours ... Read more
If there is a hot topic in the blogging industry right now, then this is it. One of the interesting things about the blogging communities is the ... Read more
The Japan National Tourism Organization (JNTO) has just launched a high-profile campaign working with three bloggers – Kash Bhattacharya of Budget Traveller (budgettraveller.org/), Abigail King of Inside ... Read more
Recently, a blogger friend told me of a trip she will take in March to Africa. Nothing new there. Except that the publication she is writing for ... Read more
World Travel Market, the leading global event for the travel industry, has unveiled the line-up of experts for its most extensive blogging seminar programme yet. Organised on ... Read more
A valuable new networking feature for exhibitors and travel trade visitors will be introduced to World Travel Market this year. The WTM Bloggers Speed Networking event, taking ... Read more
After 10 years plus, I am putting my hobby website, travelfromHere.com, up for sale. Take a look and you will see that it is a very straightforward ... Read more
TBU Nantes, our sixth (!) blogging and social media conference ended last week after three days of networking, learning and discovery. I was particularly proud of the ... Read more
This month saw the launch of the 2014 WTM Responsible Tourism Website and along with other developments within our community over the past few months, I found myself ... Read more
Since 2011, Travel Bloggers Unite have been working in partnership with World Travel Market to further the blogging industry. This year’s collaboration sees the greatest range of ... Read more
They say that email marketing is dead. That the opening rates are so low, that you do your brand more damage than good by abseiling into an ... Read more
Press registration for World Travel Market 2014 has recently opened for bloggers and whilst November may seem a long way away, it is worthwhile registering as early ... Read more
Twitter has become a commercial beast for some time now. But until last week, I’d not really considered it as a potential business tool, instead using the ... Read more
Throughout the previous four years there have been two perennial questions we have been asked: Can a SME travel organisation like ours really benefit from working with ... Read more
Travel Blogger Alliances Since the first travel blog post was written by Jeff Greenwald in 1994, there has always been collaboration of sorts between loose groups of ... Read more
Image: Macca Sherifi More than 165 travel bloggers gathered in Newcastle/Gateshead at the weekend in the year’s first UK gathering, allowing observers (including me) to test the ... Read more
