ethical branding

January 27, 2015September 18, 2017

Is a good Tripadvisor profile now more important than a good hotel website?

Certification, Responsible Tourism, RT Marketing, Technology

I have just stayed at a wonderful homestay on the Malaysian island of Langkawi. My traditional wooden rice cottage had been saved from demolition, transported here and rebuilt. The food ... Read more

January 27, 2015September 18, 2017

Is a good Tripadvisor profile now more important than a good hotel website?

Blog, Responsible Tourism, RT Marketing

Would you stay in a place with a rubbish website if it had a great Tripadvisor profile? What about if it had a great website, but that Tripadivsor profile was ... Read more

October 28, 2013September 18, 2017

SPOTLIGHT: World Responsible Tourism Day 2013

Carbon & Water, Disability, Responsible Tourism

Each month we feature a Logo user for World Responsible Tourism Day. But the growth of this initiative means most of the stories are still to be told. Next week ... Read more

June 24, 2013September 18, 2017

How to get responsible tourism communications right

Blog, Responsible Tourism, RT Marketing

How should RT companies connect when people don’t click on responsibility statements, and wouldn’t know whether your ‘village visit’ is an add on fig leaf of fake ethical respectability, or ... Read more

May 28, 2013September 18, 2017

Tripadvisor’s Greenleader certification: Leadership… or Greenwash?

Blog, Certification, Responsible Tourism

What is the significance of Tripadvisor’s new Greenleaders scheme? Will it help move the industry towards responsibility or is it just another ecolabel to add confusion to an already overcrowded ... Read more

February 4, 2013

Volunteering and Responsible Tourism

Uncategorised

Volunteering issues affecting Responsible Tourism need to be addressed if the sector is to ensure it benefits those it claims to help