YouTube

January 13, 2016January 23, 2017

Learning & Successes from our first WTM

Blogging

We at Traverse ran four sessions based around blogging as part of the World Travel Market London seminar program. Being at WTM London in more of an ‘official’ capacity has ... Read more

October 9, 2015January 23, 2017

Video – Can You Go Viral?

Technology

The world is inexorably moving away from broadcast television. In days of old, viewers across the country would sit down together in their millions to watch the most popular TV ... Read more

March 4, 2015April 21, 2022

10 things at 10: YouTube celebrates its first decade

Technology

YouTube has just celebrated the big one-oh and look how far it has come in those intervening years. Here are our ten thoughts for brands on the video network as ... Read more

December 3, 2014January 23, 2017

Get earned or get burned: the Oreo vlogger ruling

Social Media

A ruling by Britain’s Advertising Standards Authority last week threatens to remove a key plank from the content marketing strategies of travel companies. The ruling rapped Mondelez, the parent company of ... Read more