Building an audience on YouTube may seem like a daunting task, but it’s not an impossible one. We believe there are three key things you can do to make your ... Read more
We at Traverse ran four sessions based around blogging as part of the World Travel Market London seminar program. Being at WTM London in more of an ‘official’ capacity has ... Read more
The world is inexorably moving away from broadcast television. In days of old, viewers across the country would sit down together in their millions to watch the most popular TV ... Read more
YouTube has just celebrated the big one-oh and look how far it has come in those intervening years. Here are our ten thoughts for brands on the video network as ... Read more
A ruling by Britain’s Advertising Standards Authority last week threatens to remove a key plank from the content marketing strategies of travel companies. The ruling rapped Mondelez, the parent company of ... Read more
