Samantha Adams is VP, Advertising Sales, Western Europe for BBC Global News, the international, commercial arm of the BBC. Prior to joining the BBC, she worked at some of the world’s leading media brands including the New York Times and Dow Jones, gaining extensive experience across branded content, TV, digital, programmatic, and print media.

Samantha joined the BBC in 2019 and leads the advertising sales team across Western Europe. Her remit includes creating innovative partnerships to enable clients to tell authentic brand stories. Across her career, she has worked on media partnerships with Rolex, Corteva, FedEx, Ministry of Tourism India, and Bosch to name but a few.

Alex Greenwood is the Senior Content Strategist at BBC StoryWorks, the content marketing studio of BBC Global News, translating client communication objectives into content that resonates with the BBC audience. With extensive experience devising campaigns for the Travel & Tourism sector over the past five years with clients such as Emirates, Dubai Tourism, South Africa Tourism and many more, he is always at the forefront of watching the ever-shifting sands of the travel consumer’s mindset.

Italian by birth and Londoner by choice, I’m a Lead Creative Producer specialized in content marketing campaigns and editorial. I’ve worked for everybody from smaller boutique agencies to the biggest media company in the world, NBCUniversal-Comcast. I ran groundbreaking content campaigns for world-class brands at Vice Media and NBCUniversal. There I specialised in the production of advertising and editorial content (video, written and graphic) both for brands and for publishers. Five years ago I moved to the BBC to help set up award-winning branded content arm, BBC StoryWorks. I have a passion for travel, cinema, technology and digital products, and a deep interest in advertising and the world of content.

I’m now focused on translating brand sentiment into beautiful online films and TV commercials, where the creative vision meets the commercial need. In my career, I have worked with top brands like Mazda, Chanel, Cathay Pacific, PepsiCo, Emirates, Huawei, Dubai Tourism and Canon (just to name a few). Italian by birth and Londoner by choice, I’m a Lead Creative Producer specialized in content marketing campaigns and editorial. I’ve worked for everybody from smaller boutique agencies to the biggest media company in the world, NBCUniversal-Comcast. I ran groundbreaking content campaigns for world-class brands at Vice Media and NBCUniversal. There I specialised in the production of advertising and editorial content (video, written and graphic) both for brands and for publishers.