How is data changing airline retailing?

Travel tech start-up Atlas is redefining what it means to be data-led. Moderated by industry authority Brian Staunton, serial travel entrepreneur Mary Li will share her insights on how to build a data-led organisation and why harnessing every parameter of travel data these days is the future of travel technology. They’ll be joined on stage by a panel of experts providing agency, airline and technology perspectives to help you better understand the practicalities of data infrastructure and customised analysis, and the skills and experience we can take from other industries and apply to travel. We’ll get under the hood of what it truly means for you and your customers to be data-led, the alignment of in-house technical and commercial capabilities, and what skills the next generation travel executives will need to hone to remain relevant and compete globally.

World Travel Market London is the leading global event for the travel industry, generating more than £2.8 billion of business contracts between attendees. Now in its 37th year, this show attracts a global audience that shape the travel industry. Visit london.wtm.com to learn more.

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