Interview: Dubai Is Re-Envisioning Distribution. Can It Work?

Dubai and dnata share a big vision for tours and attractions distribution: deliver a destination-wide technology platform to connect UAE operators with online travel agencies, global distributors, and travelers directly, and make it easier than ever for visitors and locals to discover and book all of the emirate’s amazing things to do. But change is never easy. In this interview with the head of PrioHub, we’ll explore the vision, the opportunity, the challenges, and the questions and concerns from attractions and distributors. We’ll also examine whether this could be a model for the future of connected distribution for tours and experiences beyond Dubai.

World Travel Market London is the leading global event for the travel industry, generating more than £2.8 billion of business contracts between attendees. Now in its 37th year, this show attracts a global audience that shape the travel industry. Visit to learn more.

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