With 26 years' experience in the Brazilian and international tourism markets, Luciane Leite is the director of WTM Latin America, for REED Exhibitions, which is the world's number one fairs' and events' organizer. Prior to this, she headed up strategies, teams and projects, for organizations such as São Paulo Turismo, BAHIATURSA and the State of Bahia's former Department of Tourism and Culture. With a degree in Tourism and an MBA in Marketing from ESPM (Superior School of Advertising and Marketing) and with a post-graduate course in tourist destinations from George Washington University, this executive also plays an active role in tourism councils and groups, as well as we having been a speaker on matters related to the industry at conferences in a number of countries.
*by Luciane Leite For almost two months now we’ve been working in a scenario that has no precedents, either in Brazil or worldwide. Millions of people are working from home ... Read more
The tourism industry generates income and employment worldwide, and it’s no different for Brazil. The segment drives the aviation, hotel, gastronomy, entertainment, and leisure industries and many others; in other ... Read more
WTM London is undoubtedly a global showcase event. The show has brought together strategic players from the travel and tourism market for decades and also established itself as an arena ... Read more
by Luciane Leite I was in Paris with the express purpose of visiting IFTM Top Resa, France’s International B2B Tourism Show, an event that is organized by Reed Exhibitions. The ... Read more
Now it’s for real! The candidates have already set out their strategies and their electoral campaigns are on the streets. Voters are becoming more and more demanding and paying careful ... Read more
The first half of 2018 ended with two major events and important impacts on the Brazilian economy. One, the World Cup – had been fully foreseen and planned. While the ... Read more
It is a fact that information technology (IT) is fundamental to the tourism chain. If we limit ourselves to thinking about the corporate sphere and the day-to-day routine of the ... Read more
Established destination. New destination. Untouched destination. Wherever there is something to be seen in the world and there is a tourist, there is a requirement for a means of accommodation ... Read more
Without a doubt, the internet has nowadays become the largest, most populous, most accessible, most visible, and most practical convention environment. Online, we can do everything from a simple conference ... Read more
We can book a flight via an app and we can check in using our cell phone, but without the pilot, the flight attendants or even the people who are ... Read more
