With 26 years' experience in the Brazilian and international tourism markets, Luciane Leite is the director of WTM Latin America, for REED Exhibitions, which is the world's number one fairs' and events' organizer. Prior to this, she headed up strategies, teams and projects, for organizations such as São Paulo Turismo, BAHIATURSA and the State of Bahia's former Department of Tourism and Culture. With a degree in Tourism and an MBA in Marketing from ESPM (Superior School of Advertising and Marketing) and with a post-graduate course in tourist destinations from George Washington University, this executive also plays an active role in tourism councils and groups, as well as we having been a speaker on matters related to the industry at conferences in a number of countries.
The tourism industry generates income and employment worldwide, and it’s no different for Brazil. The segment drives the aviation, hotel, gastronomy, entertainment, and leisure industries and many others; in other ... Read more
Established destination. New destination. Untouched destination. Wherever there is something to be seen in the world and there is a tourist, there is a requirement for a means of accommodation ... Read more
Without a doubt, the internet has nowadays become the largest, most populous, most accessible, most visible, and most practical convention environment. Online, we can do everything from a simple conference ... Read more