Posts by: WTM Team

WTM Team

World Travel Market brings the travel industry together through world leading events, content and digital tools, that make it easier for you to find personal and business opportunities and do more effective business.

October 2, 2024October 2, 2024

Culture and Marketing Across Borders: Strategies for Global Success

Blog, marketing

In today’s interconnected world, expanding into international markets presents both opportunities and challenges for businesses, especially in the travel industry. Every country has its unique cultural, linguistic, and regulatory hurdles ... Read more

September 17, 2024September 17, 2024

Actions Speak Louder Than Words: DEAI in Travel

Blog, Diversity & Inclusion

Tourism, by nature the most worldly and diverse of global industries, has long been a driving force for social and economic progress, as well as geopolitical transformation. Yet, UWERN JONG, ... Read more

September 17, 2024September 17, 2024

AI – “Artificial” or “Assisted”?

Blog, Technology

By Timothy O’Neil-Dunne, Principal at T2Impact Ltd, a global Consulting, Analyst, and Venture firm. There is something personal about how we think (duh). When we are confronted by new technology ... Read more

November 13, 2023November 13, 2023

WTM London 2023 sees attendance soar by 22%

Press Releases, WTM London

World Travel Market London 2023 – the world’s most influential travel & tourism event – saw attendance numbers rise by more than a fifth year on year. The three-day event ... Read more

August 17, 2023August 17, 2023

WTM London 2023 Conference Programme Announced

Press Releases, WTM London

World Travel Market London 2023, the world’s most influential travel & tourism event, has announced details of its conference programme, with high-profile speakers and seminars. More than 60 conference sessions ... Read more

June 8, 2023June 7, 2023

Building a Community with your Travel Brand: Why is it Important?

Blog, marketing, Social Media, Travel Industry, Trends

By Tom Mcloughlin, Founder, SEO Travel Community building is a marketing approach that has been getting more and more attention in recent years. Consumer priorities and values are changing, and ... Read more

February 3, 2023February 27, 2023

What is Content Repurposing?

Blog, marketing, Social Media

By Tom Mcloughlin, Founder, SEO Travel We all know the importance of reducing, reusing and recycling when it comes to waste. But what if we explained that a similar concept ... Read more

January 5, 2023

In the travel know with Jamie-Lee Abtar & Zina Bencheikh, Managing Director EMEA at Intrepid Travel

Podcast

In this episode of In the travel know, Zina Bencheikh, Managing Director EMEA at Intrepid Travel shares her experience in challenging Morocco’s tourism industry for women’s rights and ultimately driving ... Read more

January 5, 2023January 5, 2023

In the travel know with Jamie-Lee Abtar & Anthony Daniels, General Manager, Hurtigruten UK

Podcast

In this episode of In the travel know, Jamie-Lee Abtar sits down with Anthony Daniels, General Manager at Hurtigruten UK to discuss the importance of building a strong team through ... Read more

January 5, 2023January 5, 2023

In the travel know with Jamie-Lee Abtar & Lee Haslett, Vice President, Global Sales, Virgin Atlantic

Podcast

In this episode of In The Travel Know, Jamie-Lee Abtar sits down to chat with Lee Haslett, Vice President of Global Sales at Virgin Atlantic about the difference between working ... Read more

January 4, 2023January 4, 2023

Future Travellers and How To Win Their Business

WTM London 2022

Travel decision-makers are increasingly going to be millennials and from Gen Z and what they are looking for from travel has changed. There are more solo travellers and travel companies ... Read more

January 4, 2023January 4, 2023

AWTE Presents: Burnout to Breakthrough and Beyond with Kelly Swingler

WTM London 2022

The Association of Women Travel Executives present Kelly Swingler, leading motivational speaker, coach and author for core-led professional women. Kelly talks about how to live and lead from your core ... Read more

January 4, 2023January 4, 2023

Powered Up: Driving Travel Forward with Digital and Sustainable Innovation

WTM London 2022

Euromonitor’s Senior Head of Travel Research, Caroline Bremner, and Senior Industry Analyst, Alex Jarman showcase the best of digital, consumer-centric, and sustainable innovation across key regions of the world – ... Read more

January 4, 2023January 4, 2023

Tomorrows Travel Leaders Panel

WTM London 2022

An informative panel session with TTG’s 30 under 30 tomorrow’s travel leaders and industry’s rising stars. Moderator: Dan Pearce, TTG Panellists: Pelumi Nubi, Founder, Comfy Trav Bex Landale, Senior Travel ... Read more

January 4, 2023January 4, 2023

ITT Future You

WTM London 2022

Since 2009 Future You at WTM has brought to the stage a range of inspirational speakers from senior leaders to rising stars to inspire and inform with career advice and ... Read more

January 4, 2023January 4, 2023

Preparing for the Unknown – Travel trends to keep an eye on in 2023

WTM London 2022

Join the VP of Insights as he presents a review of noteworthy trends and changes taking place in the travel and tourism world via the extensive travel data available at ... Read more

January 4, 2023January 4, 2023

Being agile in a time of Crisis

WTM London 2022

The pandemic taught travel firms about flexibility, repaying or holding onto customers, to cope with rapid change, staffing, and dwindling income. That experience is again being tested due to war, ... Read more

January 4, 2023January 4, 2023

Space: the final travel frontier?

WTM London 2022

Space tourism has been dreamed of ever since the first people went outside the Earth’s atmosphere in the Sixties. With the world’s billionaires now showing that it is possible – ... Read more

January 3, 2023January 4, 2023

An Audience With…Steven Bartlett

WTM London 2022

Dragon’s Den star and international brand guru Steven Bartlett shares extracts from his rapid rise to fame – and the creation of Social Chain, an award-winning and innovative social marketing ... Read more

January 3, 2023January 4, 2023

Ministers’ Summit at World Travel Market, in association with UNWTO and WTTC – Rethinking Tourism

WTM London 2022

“What should the tourism sector of tomorrow look like? And how do we get there?” This central question guides the discussions of the Ministers’ Summit. The summit provides a high-level ... Read more

January 3, 2023January 4, 2023

Future of Transport with Anna Stewart, Reporter, CNN

WTM London 2022

From new hyperloop systems and driverless vehicles to next-generation aircraft and space travel, new modes of transport are fast emerging, transforming how we move from A to B. Fuel is ... Read more

January 3, 2023January 4, 2023

The BIG Airline Session with John Strickland, Director, JLS Consulting

WTM London 2022

John Strickland presents his perspectives on the outlook for the airline business. This is followed by a high-level, all-woman line-up. The panel explores the opportunities and challenges for women to ... Read more

January 3, 2023January 4, 2023

The Global Responsible Tourism Awards 2022

WTM London 2022

Every year remarkable new responsible businesses and destinations are ‘discovered’ and recognised through the Awards. The BBC’s Tanya Beckett will present the Gold and Silver Awards to those businesses and ... Read more

January 3, 2023January 4, 2023

The Landscape of Travel in 2030 and Beyond with Rohit Talwar, CEO, Fast Future

WTM London 2022

The last three years have shown us how rapidly the sector can be disrupted by external events, how the sector can bounce back, and the importance of thinking ahead to ... Read more

January 3, 2023January 4, 2023

Growing Consumer Demand for Responsible Tourism with Tanya Beckett, Broadcaster, BBC

WTM London 2022

Consumer surveys by Booking.com, Expedia, Euromonitor, IBM, and the Boston Consulting Group reveal a rapidly changing market. Consumers from nearly all source markets, in ever greater numbers, are seeking more ... Read more

January 3, 2023January 4, 2023

The Future of Travel Starts Now with Rohit Talwar, CEO, Fast Future

WTM London 2022

Rohit begins to help us understand and shape the emerging future, by putting people at the centre of the agenda. Predicting that travel and tourism will boom once more, hear ... Read more

November 23, 2022November 23, 2022

Will Travel be Sustainable in the Face of a Cost of Living Crisis?

Blog, Economy, Travel Industry, Trends

By Caroline Bremner, Senior Head of Travel Research, Euromonitor International One question that we get frequently asked at Euromonitor International is will consumers pay more for sustainable travel products and ... Read more

October 31, 2022October 31, 2022

Travel: the key moments of 2022

Blog, Travel Industry, Trends

By Lisa James, Co-Editor, Travel Gossip It’s been another eventful year in the travel industry and, as the world looks forward to 2023, Travel Gossip has been looking back at ... Read more

October 26, 2022November 3, 2022

Tourism & Tech: Developing an innovative solution

Blog, Technology, Travel Industry, Trends

The chaotic period that the tourism industry has overpassed during the past few years made us rethink our travelling habits and adapt to new ways of travel. The triumphant return ... Read more

September 30, 2022September 28, 2022

User Generated Content Marketing: A Guide for Travel Brands

Arabian Travel Market, Blog, marketing, Social Media, WTM London

By Tom Mcloughlin, Founder, SEO Travel Social media is everywhere at this point in time, or at least it can sometimes feel like it is. Not only are plenty of ... Read more

September 27, 2022September 27, 2022

Dragon’s Den icon Steven Bartlett to hit the stage at World Travel Market London

Press Releases, Reed Exhibitions, Uncategorised, WTM London, WTM Portfolio

Dragon’s Den star and international brand guru Steven Bartlett has been unveiled as a headline speaker at World Travel Market London. Steven will share extracts from his rapid rise to ... Read more

September 2, 2022August 30, 2022

6 Ways to Use Virtual Tourism in Your Marketing Strategy

Blog, marketing, Technology, Travel Industry, Travel Technology, Trends

By Tom Mcloughlin, Founder, SEO Travel Virtual reality is a topic generating a lot of hype at the moment, with the majority of industries considering the ways that this technology ... Read more

August 30, 2022August 30, 2022

In the travel know with Jamie-Lee Abtar and Brian Young, Managing Director, EMEA, G Adventures

Podcast

In this episode, Jamie-Lee Abtar meets Brian Young, Managing Director, EMEA at G Adventures to discuss the importance of strong leadership and what it takes to set up your own ... Read more

August 8, 2022August 8, 2022

Jamie-Lee Abtar interviews and Donna Allcock, Strategy & Implementation Manager at Tourism Ireland

Podcast

In this episode, Jamie-Lee Abtar meets Donna Allcock, Strategy & Implementation Manager at Tourism Ireland to discuss Donna’s experience working in the travel industry and discusses the importance of having ... Read more

August 1, 2022August 1, 2022

In the travel know: Stig Williams, Head of International Travel & Partnerships, Avis Budget Group

Podcast

In this episode, Jamie-Lee Abtar sits down with Stig Williams, Head of International Travel & Partnerships, to discuss Stig’s story working in travel and his key factors that helped him ... Read more

July 28, 2022September 1, 2022

A Guide to Travel Influencer Marketing for Brands

Blog, Blogging, marketing, Social Media

By Tom Mcloughlin, Founder, SEO Travel Whether you work directly in the marketing industry or just brush alongside it as part of your role in travel, you’ll likely have heard ... Read more

July 5, 2022July 5, 2022

In the travel know with Jamie-Lee Abtar and Olly Nicholls, CEO of Attractions World

Podcast

In this episode, Jamie-Lee Abtar meets Olly Nicholls, CEO of Attractions World to talk about Olly’s journey working in the travel industry all the way from selling tickets around the ... Read more

July 4, 2022July 5, 2022

Global air travel is set to recover 65% in Q3 Beach holidays lead as city tourism lags

Press Releases, WTM London

A new report, produced for the World Travel Market (WTM) by ForwardKeys, reveals that in the third quarter of the year, July, August and September, global air travel is set ... Read more

June 28, 2022June 27, 2022

What is the Difference Between Destination Management and Destination Marketing?

Blog, marketing, Travel Industry

By Tom Mcloughlin, Founder, SEO Travel What is the Difference Between Destination Management and Destination Marketing? Destination marketing is a topic that we’ve been discussing a lot on this blog ... Read more

June 16, 2022June 16, 2022

In the travel know with Jamie-Lee Abtar and Cressida Sargeant, Chief Commercial Officer at Traveltek

Podcast

In this episode of In the travel know, Jamie-Lee Abtar sits down to chat with Cressida Sargeant, Chief Commercial Officer at Traveltek about what it means to run a successful ... Read more

May 27, 2022June 6, 2022

In the travel know with Jamie-Lee Abtar and Antonio Paradiso, Managing Director at MSC Cruises

Podcast

In this episode, Jamie-Lee Abtar meets Antonio Paradiso, Managing Director at MSC Cruises to discuss Antonio’s story working in travel and his aims to contribute toward a more sustainable future ... Read more

March 1, 2022March 1, 2022

The next adventure… where, how and why to travel in 2022

Events, WTM London 2021