#WTMLDN Day 2 – #IdeasArrivedHere

#WTMLDN Day 2 – #IdeasArrivedHere

Ideas certainly did arrive here on day two of WTM London 2018, as industry experts continued to inspire audiences across The WTM Global Stage and the brand-new Inspiration Zones. You will not find content like this or from bigger names anywhere else in the world.

#NewIdeas for private and public sector collaboration…
This morning kicked-off with the 2018 UNWTO & WTM Ministers’ Summit and a look at how the private and public sectors can combine to better facilitate innovation in travel. Following the summit we spoke to Dr Mario Hardy of PATA for his insight.

#NewIdeas in nation branding…
Tourism boards should be investing their time and money in mobile, social and video according to Jeremy Jauncey, Founder & CEO of Beautiful Destinations. We chatted to Jeremy to find out more.

#NewIdeas in wellness…
Wellness tourism growth is not just in wellness businesses, the entire industry needs to infuse wellness into their offering. That was the message from Katherine Johnston of the Global Wellness Institute earlier today on The WTM Global Stage. Following the session Katherine told us more.

#NewIdeas in youth travel marketing…
With the new generation of traveler less motivated by the hedonistic experiences of the past, Tim Fryer of STA Travel took to the stage this afternoon, explaining that purpose and culture are now key in attracting a younger audience. We spoke to Tim straight from the stage to learn more.

#NewIdeas on being a travel influencer…
“Don’t put all your eggs in one basket” that was the top tip from Travel Influencer, Macca Sherifi during today’s session on the European Inspiration Zone stage. We chatted to Macca following the session to find out more.

More to come tomorrow…
Those are some of the highlights from day two at WTM London 2018, but there is still one more packed day to come!

Thanks to all those who attended today, we look forward to seeing you again tomorrow. For those who didn’t attend, if you haven’t already done so, you can still register for a free admission here:


For more from today and throughout WTM London 2018, join us on Social Media for all the latest updates and insight live from the show floor.

@WTM_London & #WTMLDN

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World Travel Market London is the leading global event for the travel industry, generating more than £2.8 billion of business contracts between attendees. Now in its 37th year, this show attracts a global audience that shape the travel industry. Visit london.wtm.com to learn more.

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