VisitWiltshire is leading the Great West Way project to create one of the world’s premier touring routes between London and Bristol.   

This is one of a number of successful projects made possible by HM Government’s £40m Discover England Fund, administered by VisitEngland.

The vision is to create one of the great touring routes of the world which can be explored by road, rail, boat, cycle or on foot.

The Great West Way will allow visitors to explore the route in depth with a range of themed itineraries and trails, suitable to travel by car, coach, rail, cycling, walking and

The Great West Way offers a variety of English experiences not found in any other part of the country.

Stand: UK1400