The Tobago Tourism Agency Ltd will be launching its new brand strategy for 2018/19 at this year’s WTM.
This will be officially launched to the travel trade at an exclusive event which will take place at WTM at 3pm on Monday November 5, South Gallery Room 5.
CEO Louis Lewis will give background and insight into the new brand strategy and findings from the focus groups, which took place earlier this year with groups travel agents and tour operators to get their buy-in with the brand.
At this announcement and networking event, there will be opportunities to speak to Tobago-selling travel agents and tour operators about the new brand; as well as refreshments and entertainment.
The new brand strategy will be rolled out immediately after its launch at World Travel Market.
As soon as the brand launch has taken place the intention is to launch an advertising campaign which lends itself to the stunning visuals of the brand.
Tobago will also be launching a new online training programme in association with My Booking Rewards.
In addition, there will be traditional Tobagonian dancing every day on the stand from 5pm.