Wales Shines Bright on the Global Travel Stage: Celebrating a Year of Unprecedented Accolades

Wales Shines Bright on the Global Travel Stage: Celebrating a Year of Unprecedented Accolades

Wales, known for its rugged landscapes, rich history, and warm hospitality, has emerged as a true global gem in the world of travel. In 2023, Wales has had the honour of receiving numerous prestigious travel accolades, cementing its place on the global travel map and establishing the country as a must visit sustainable destination.

In 2023 Wales has received:

A position in Lonely Planet’s ‘Best in Travel 2024’ awards for ‘Best Sustainable Destination’ for the Wales by Trails concept. Lonely Planet praised our “legislation for sustainability – the revamped railways expand the possibilities of exploring the nation’s wild, wonderful west. New train stations and increased services are planned for South Wales’s main rail line in early 2025. Whilst out-of-the-way Pembrokeshire National Park is accessible by car and set to become more so.”

In addition, Cardiff was named as the Best UK City and Most Friendly UK City. These accolades were presented by Conde Nast Traveller in their highly-regarded 2023 Readers’ Choice Awards.

Wales, was also recognised by Conde Nast Traveler as a destination that simply cannot be overlooked. The country has been featured on their coveted list of “Places to Go in 2023,” and it has also made the list of “13 Exciting UK Destinations for 2023.” These accolades highlight the uniqueness of Wales, drawing global attention to our breathtaking landscapes, historic sites, and vibrant cultural experiences.

Cardiff, the capital of Wales, has achieved a distinction of being recognised as the “Best UK City” but it has also been declared the “Most Friendly UK City” by the discerning readers of Conde Nast Traveller. This double honour is a testament to the city’s remarkable blend of modernity and tradition, along with the warmth and friendliness of its residents.

These accolades are a testament to the tireless efforts of Wales to offer exceptional experiences to visitors from all corners of the globe. Whether it’s exploring the awe-inspiring landscapes of the Eryri (Snowdonia) National Park, delving into the nation’s ancient history at the historic castles, or savouring culinary delights in its’ charming towns and villages.

Speaking ahead of the World Travel Market, Welsh Government Deputy Minister for Arts, Sport and Tourism, said, “As a nation, we have a distinct offer – not only our unique heritage, culture, and language but also our epic landscapes and world-class adventure.  Wales has showcased its unique charm and appeal on the global stage, and the recognition it has received is truly well-deserved. We are thrilled to celebrate these achievements and invite travellers from around the world to experience the uniqueness of award-winning Wales.”

 “It is an exciting time for Wales, with growing awareness of our country and what the destination offers.”

To plan your next adventure in Wales, visit

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