HBX Group (HBX.SM), a leading independent B2B travel technology marketplace, today announced tremendous momentum throughout 2025. The company has unveiled exciting new services for its customers, as well as agreeing significant partnerships to strengthen its position as a leader in the travel technology sector.
“Technology is the cornerstone to constructing and maintaining a resilient travel industry,” commented Mark Antipof, chief growth officer at HBX Group. “We have strengthened our product and service offering for our partners and customers and, with the partnerships we have agreed, we are steadfast in our commitment to continuous innovation in the travel technology space.”
Partnerships and acquisitions:
HBX Group prides itself on offering a diverse travel technology ecosystem to its clients. Thanks to strategic partnerships with travel technology, fintech and insurance technology providers, the company has enriched its product and service portfolio:
Bakuun
HBX Group has developed its offering this year by striking a partnership with leading travel technology provider, Bakuun. Together, the two companies are rolling out a new integration that simplifies hotel connectivity and helps scale accommodation supply across key markets. The partnership brings Bakuun’s Channel Manager Aggregator, B-Aggregate, into HBX Group’s distribution ecosystem, creating new opportunities for hotels to connect and grow faster and with less complexity.
Queer Destinations
HBX Group and Queer Destinations, an international point of reference for LGBTQ+ tourism, signed a Letter of Intent to collaborate in driving inclusive and sustainable tourism worldwide. This agreement reflects the shared commitment of both organisations to promote diversity, equality, and inclusion within the travel industry, while empowering destinations, hotels, and service providers to create safe and welcoming environments for LGBTQ+ travellers.
YouLend
HBX Group has partnered with global embedded financing platform, YouLend, to offer its partners and clients access to Cash Advance, a new financing solution aimed at helping small and medium-sized businesses in the travel and hospitality sectors manage cash flow and unlock growth opportunities.
Wallbid
HBX Group is committed to supporting hotel partners with solutions that reflect the realities of today’s increasingly digital operating environment. By partnering with Wallbid – a world-class embedded insurance provider backed by Fairfax – this agreement provides hospitality businesses access to Cybersential, a cyber risk assessment service specifically designed for the hospitality sector, powered by Wallbid ecosystem partners.
Superscript
HBX Group was also delighted to agree a partnership with Superscript, one of the UK’s leading digital insurance brokers. This partnership will simplify the complexities of insurance regardless of risk, geography or industry for HBX Group’s travel industry partners, starting with a first-phase launch focusing on the UK and Europe.
Company updates:
HBX Group is delighted to be granted ISO 27001:2022 certification by AENOR, a leading trust-building institution. This international standard, developed by the International Organisation for Standardisation (ISO), endorses organisations that implement advanced information security management practices. The certification recognises HBX Group’s strength and effectiveness in protecting sensitive data and securely managing its information systems.
From a customer service perspective, HBX Group has also seen its customer service reach record levels of call attendance ratios and customer satisfaction scores during the peak Summer 2025 season. During this period, the customer service team successfully handled more than 200 thousand customer calls, of which 98 percent were successfully answered in an average of 22 seconds and with a 93 percent customer satisfaction score. The company’s historic results demonstrate the benefits of using artificial intelligence (AI) for relevant customer service tasks, including HBX Group’s Gen AI trainer, used for simulating customer call scenarios to aid travel agents’ practise.
HBX Group is delighted with the progress it has made in 2025 and will be happy to discuss any of the above announcements amongst other topics at WTM London from 4th – 6th November.
HBX Group will be located at Stand S3-221. Feel free to come and visit us!