Lava Show, the world’s only live lava experience, returns to World Travel Market London 2025 (November 4–6, ExCeL London, Iceland Booth N8-400) to highlight its major expansion and international acclaim.
Expansion in Reykjavík and Vík
To meet growing demand, Lava Show is expanding across Iceland:
- A new 100-seat showroom in Reykjavík is under construction, opening Q1 2026, with a bio-powered lava furnace and 200 m² facility extension. This will almost double our capacity in Reykjavik.
- As part of the extension in Reykjavik, we opened a beautiful 120 m² gift store earlier this summer, that beautifully displays lava-inspired items, many of which are hand-made from our show’s lava.
- Earlier this year, Vík’s showroom increased from 50 to 65 seats (30%), alongside a refreshed reception area and gift store.
- New service touchpoints include an AI website assistant (handling 1,000+ inquiries monthly) and a more automated self-service approach for our partners.
Global Recognition
Now welcoming over 200,000 guests from 163 countries, Lava Show is ranked among the world’s best attractions:
- Tripadvisor Travelers’ Choice Best of the Best 2024 & 2025 (top 1% worldwide).
- Viator Experience Award 2025 (top 0.1% of 450,000 tours and experiences).
Meet the Team at WTM
The Lava Show team – founder Ragnhildur Ágústsdóttir (“Lady Lava”), Inga Zaleckyte, our Partner Manager, and Sales & Marketing Manager Jón Heiðar Ragnheiðarson (“Volcano Man”) – will be available throughout WTM to meet travel partners and media.
“Doubling our Reykjavík capacity reflects the global demand for authentic, unforgettable experiences,” says Ágústsdóttir. “Nothing compares to the thrill of seeing real molten lava flow.”
Event Details
- WTM London,
- November 4–6, 2025
- ExCeL London
- Iceland Booth N8-400
About Lava Show
Lava Show is an award-winning immersive indoor experience where guests witness real lava flowing in a theatrical setting. With showrooms in Reykjavík and Vík, Lava Show blends science, culture, and spectacular visuals, alongside a line of handmade lava jewelry and souvenirs. It’s the only live Lava Show in the world – edutainment at its best!
Press Contact
Ragnhildur Ágústsdóttir
Lady Lava – founder & lava ambassador
ragga@lavashow.com