Peru continues to captivate UK travellers seeking immersive experiences: so far this year, arrivals from this country have increased 17% up to August 2025, and travellers have extended their average stay to 15 days. In 2026, the country unveils even more reasons to visit – from the launch of new sustainable tourism circuits that protect Cusco’s iconic sites, exploring ancient ruins like Choquequirao, sailing the Amazon onboard a luxury riverboat, or hiking through the vibrant landscapes of Pallay Punchu and Langui Layo Lagoon, Peru offers the journey of a lifetime. Backed by innovative conservation efforts and community-led tourism in places like Huascarán National Park, every step in this country is a step towards meaningful travel. With award-winning and world-class cuisine, biodiversity hotspots, and a deep cultural heritage, Peru is not just a destination – it’s a story waiting to be lived.
Tourism Statistics from PROMPERÚ
Arrivals during 2025
According to official records, from January to August 2025 – 44,807 UK tourists entered Peru. This represents a positive growth of 17% compared to the same period in 2024.
Average length of stay by UK
According to PROMPERÚ’s research, UK travellers stay on average 15 days.
Average expenditure of the UK traveller in Peru
The average spend per tourist is US$2,259, approximately £1,680.
Top visited destinations by UK visitors to Peru in 2025
The most visited destinations by UK travellers are Lima, Cusco, Puno, Arequipa, Madre de Dios, Ica and Áncash.
New initiatives to encourage and welcome tourism planned for 2026
At PROMPERÚ, we are strongly committed to promoting sustainability in tourism. “Peru is a journey to the origin: living culture, protected nature, and communities proudly sharing their history and traditions. A destination where every step inspires, transforms, and lives on within you.”
PROMPERÚ took part in the first documentary produced by the Global Sustainable Tourism Council (GSTC), being the only Latin American country featured.
How community-led tourism is protecting Huascarán National Park
Set in the majestic Huascarán National Park, recognised in the 2025 Green Destinations Top 100 Stories, this upcoming film follows local adventure guide Martin Romero Wolf as he travels through one of Peru’s most iconic and fragile landscapes. Along the way, we meet park officials and community members who are working hand-in-hand to show what regenerative tourism looks like in action — where visitors don’t just witness beauty but help protect it.
Through shared meals, locally guided hikes, and community-run tourism initiatives, this story highlights how conservation, culture, and economic resilience are deeply interconnected in Ancash.
From melting glaciers to rising visitor numbers, the stakes are high — but so is the commitment to sustainable, locally led travel.
You can also see a recent interview with PROMPERÚ’s Tourism Director, María del Sol Velásquez, at this link: contentwithpurpose.co.uk/gstc/travelredefined/series_partners/promperu
Current and upcoming tourism campaigns aimed at the UK market
Digital Adventure Tourism campaign currently running in the UK, USA and Canada promoting the country’s adventure and nature destinations in partnership with specialized commercial partners.
Destination News
The new US$2 billion Jorge Chavez International Airport opened in Lima in June 2025 and is expected to handle up to 40 million passengers by 2026. It features a unique hummingbird inspired design honouring the Nazca Lines, the mysterious geoglyphs cut into Peru’s Pampa Colorada.
Increasingly, visitors are hiking to less-visited ruins such as Choquequirao or along Qhapaq Nan.
Rising more than 4,700 meters above sea level, Pallay Punchu—nicknamed Peru’s new Rainbow Mountain, is a sacred landscape, where nature and culture converge to tell the story of the Andes through colours, silence, and spirit. Just beyond Pallay Punchu lies another hidden jewel – the Langui Layo Lagoon, a vast mirror of water at nearly 4,000 meters above sea level. Its deep blues and silvery reflections change with the skies, sheltering trout farms and wild Andean birds such as wallatas and gaviotas.
Recently excavated Peñico, the ‘City of Social Integration’, added to the Caral Archaeological Zone making four Peruvian sites more ancient than Machupicchu and equally as impressive.
A multicoloured three-dimensional wall that could date back 4,000 years has recently been discovered in the Huaca Yolanda excavation site in the Tanguche valley in Peru’s La Libertad region.
Arequipa, which became a UNESCO City of Gastronomy in 2019, has seen an influx of visitors due to its culinary offering and flurry of new high-design hotels.
Exquisite new luxury design hotels, many from local operator Andean, have opened in remote locations like the Colca Valley (PUQUIO) and in the Tinajani Canyon (Tinajani). There is also the exquisite Palacio Guaqui in Arequipa – the latest addition to Ananay’s boutique hotel offering in Peru and perhaps its most luxurious and unique, allowing guests to stay in a UNESCO World Heritage Site.
Visitation to the coast is increasing with the likes of Grau Tropical Sea National Reserve, designated in 2024, off the coasts of Piura and Tumbes housing 70% of Peru’s marine species (including hammerhead sharks and Humboldt penguins). Further south, Islas Ballestas are likened to a miniature Galapagos.
Wired Amazon program by tourism pioneer Rainforest Expeditions allows visitors to Madre de Dios in Reserva Nacional Tambopata to become citizen scientists in one of the most biodiverse places on Earth. Program shortlisted for Nature Positive Responsible Tourism Award in the 2025 Global Responsible Tourism Awards (winners announced 3 November).
Abercrombie & Kent launched a new Peruvian riverboat – Pure Amazon in mid-2025. This state-of-the-art, five-star riverboat cruises the wetlands of the richly biodiverse Pacaya-Samiria National Reserve in Loreto in the northern Peruvian rainforest on voyages of three, four or seven nights. With just 12 beautifully designed suites, accommodating up to 22 guests, its intimate scale guarantees a highly personalized experience. Opportunities for spotting native wildlife and birdlife are exceptional, and experiences immerse guests deeply in the nature and culture of this fascinating destination.
Awards
Four of ‘The World’s 50 Best Restaurants’ 2025 located in Lima (more than any other city in the world):
- Maido (1st)
- Kjolle (9th)
- Mérito (26th)
- Mayta (39th)
Lady Bee, Lima:
- Michter’s Art of Hospitality Award 2025
- 16th in ‘The World’s 50 Best Bars’ 2025
Upcoming Awards/Nominations
PROMPERÚ destination partners are finalist in three categories in the 2025 ‘Global Responsible Tourism Awards’ (WINNERS TO BE ANNOUNCED 3 NOVEMBER 2025)
- Nature Positive Responsible Tourism Award – Wired Amazon program by tourism pioneer Rainforest Expeditions (Integrates scientific research with ecotourism to conserve biodiversity while benefiting local communities. It engages volunteers in citizen science, using AI to process drone footage, camera trap images, and bioacoustic data)
- Peace, Understanding & Inclusion Responsible Tourism Award – Valencia Travel Cusco for the Ruqha Ayllu Project, Peru (community-based tourism empowering a marginalised community of 25 families excluded from mainstream tourism)
- Climate Adaptation & Resilience Responsible Tourism Award – Amazonas Explorer, Peru (Reduces carbon emissions by offering low-impact adventure travel, such as trekking, biking, and rafting, across Peru’s Sacred Valley. Its standout contribution lies in its community-led reforestation programme)
Nominated in two categories in the 2025 ‘Wanderlust Reader Travel Awards’ (WINNERS TO BE ANNOUNCED 5 NOVEMBER 2025):
- Most Desirable Country Worldwide – Peru
- Most Desirable City Worldwide – Cusco
For further destination information and to plan your trip, visit www.peru.travel