Flexibility key for airline

Flexibility key for airline

Air Malta will update WTM London visitors on recent changes to its seat options in both economy and business class.

The changes have led to a new pricing structure, so passengers can pay for only the services they require.

Economy class has been split to three tiers: Simply Fly, Best Value and Spoil Yourself. Business Class also has three product categories: Business Basic, Business Value and Business Anytime.

Depending on their requirements clients can opt to select their seats at the time of booking, have extra luggage allowances, flexibility in changing dates of travel and other options.
In general, fares have come down, child discounts have been re-introduced and luggage allowances have changed from a baggage weight concept to a piece concept and luggage weight allowances have been increased.
The basic fare includes a 20kg luggage allowance and a snack in the price.

Chief Executive Philip Micallef says the changes mark an “important development and a significant milestone for Air Malta”.
“We have made many product changes to offer customers more choice and flexibility. Our passengers will be able to get what they pay for at the price they choose,” he says.
“Air Malta understands that customers look for peace of mind when flying, and do not want to be worried and ripped off with luggage charges or other extra fees.”

Changes have also been made so that Air Malta’s website is the most attractive channel in terms of pricing.

The airline has also started introducing a number of ancillary services on board in order to improve the customer experience and satisfaction and increase ancillary revenues.

Other service improvements are in the pipeline including a mobile device booking option, a more responsive website and a one month fare calendar that will offer more transparency to customers whilst booking on airmalta.com.

Stand number: EU1350

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