The Slovenian Tourist Board aims to make great strides forward at WTM London as it promotes a major new hiking trail across the Julian Alps.

Opening at the end of 2019, the 280-kilometre circular route takes walkers from the border between Italy and Slovenia to the shores of Lake Bled, Triglav National Park and the town of Radovljica, famous for decorated gingerbread called Lectar.

Visitors to the Slovenia stand at WTM London can also find out why the country has been awarded the prestigious title of 2021 European Region of Gastronomy.

Slovenia is known for celebrity chefs, world-class vineyards and festivals that celebrate food and drink – ranging from orange wine and local beer to cherries, chocolate and asparagus.

The tourist board will continue to promote Slovenia’s environmental attractions and outdoor activities, such as cycling, stand-up paddle boarding and wellness retreats.

Slovenia’s heritage attractions are also a hive of activity, thanks to ‘api-tourism’, which offers the chance to explore the country’s beekeeping culture and honey-related products.

Tourists can stay in honeycomb-shaped cabins in Honey Village in Savinja Valley, or visit Radovljica, home to The Museum of Apiculture and 600 hand-painted bee-houses.

The tourist board hopes its participation at WTM London will build on the success it has seen in 2019, which saw a major global digital campaign that generated 500 million ad impressions in just three months.

Stand: EU1800

PR Contact: Frank Marr

Email: frank@alexandramarr.com

Tel: +44 (0) 20 3556 2555

Mob: +44 (0) 7584 994708