Italian technology company Vox will use World Travel Market London 2015 as a platform to demonstrate its latest audio device for tour groups.

Called Vox 360, the gadget enables groups to explore cities with a guide, and lets individuals sightsee in their own time too.

Tours guides can use a wireless microphone system to talk about sites without having to shout, and group members can listen using earphones – cutting out unnecessary noise from their surroundings.

Individuals can also explore sites at their own pace by pointing the gadget at an image on the Vox 360 map, which will automatically start the corresponding audio-track.

Stand number: UKI240