Top executives from well-known search engines, Google and Yahoo!, will advise delegates at World Travel Market 2014, the leading global event for the travel industry, how to improve their rankings.

Following the phenomenal success of the Travel Tech Show at WTM last year, the Travel Tech Show at WTM 2014 will be an impressive 20% bigger than last year’s inaugural event, seeing it retain its position as the largest dedicated travel technology event in the UK.

Anna Chomse, Industry Head at Google Travel and Andrew Jones, Head of Search Account Management at Yahoo! will both offer valuable knowledge to keep the industry up to date; delving into the right tactics to increase search engine optimisation

The Search Engine Update Session will take place on Tuesday 4 November from 12.30 – 13.30 in WTM Platinum Suite 3 & 4 is one of six seminars for The Travel Tech Show which are being organised by Paul Richer, Founding Partner at travel technology consultancy Genesys.

The first day at WTM (Monday 3 November), which is by exhibitor invitation only, welcomes John Straw, Chairman of Thomas Cook’s Digital Advisory Board to the panel along with Fleur Hicks-Duarte, Head of Ecommerce at HolidayTaxis and Alec Dent, Partnership Manager at BlaBlaCar to the WTM Travel Innovation Summit in association with TTI.

The WTM Travel Innovation Summit, which takes place at 14.30 – 17.00, on the WTM Global Stage, will look at the newest technology that the industry is adopting and how delegates can ensure they offer the best customer service possible.

Other technology sessions taking place on Tuesday at WTM will look at mobile, big data, social media and the latest trends. For the full list of sessions and speakers please visit www.wtmlondon.com/events

The Travel Tech Show at WTM Sales Manager Jo Marshall said: “We’re delighted with this year’s line-up for The Travel Tech Show at WTM. Search Engine optimisation is central to the success of travel companies and Google and Yahoo! are best placed to inform delegates of the most effective strategies.

“Anna and Andrew are just two of many senior executives sharing their expertise at WTM – it is an indication of the high calibre of speakers that WTM and The Travel Tech Show at WTM can attract and demonstrates why our seminars are must-attend events.”

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About World Travel Market

World Travel Market, the leading global event for the travel industry, is the must-attend four-day business-to-business exhibition for the worldwide travel and tourism industry.

More than 50,000 senior travel industry professionals, government ministers and international press, embark on ExCeL – London every November to network, negotiate and discover the latest industry opinion and trends at WTM.

WTM, now in its 35th year, is the event where the travel industry conducts and concludes its deals.

WTM 2013 generated more than £2 billion of travel industry contracts, revealed independent research by Fusion Communications.

WTM is owned by the world’s leading events organiser Reed Exhibitions (RE), which organises a other portfolio’s of travel industry events including IBTM Events, the world’s leading showcases for the meetings and events industry and International Luxury Travel Market events.

In 2013, RE held more than 500 events in 40 countries bringing together more than six million people from around the world generating billions of dollars in business.

Reed Exhibitions

Reed Travel Exhibitions (RTE) is the world’s leading provider of exhibitions in the travel and tourism industry, with a wide-ranging portfolio of 21 international events in 14 countries throughout the Americas, Europe, the Middle East, Asia Pacific and Africa.

Its market-leading, business-to-business events cover all elements of travel and tourism, including leisure travel, luxury travel, meetings, events, incentives and business travel, as well as golf, ski and spa travel.

RTE is part of Reed Exhibitions.

www.reedtravelexhibitions.com