Buyers at WTM London Have a Total Purchasing Power of  $22.7 Billion  

Buyers at WTM London Have a Total Purchasing Power of  $22.7 Billion   

Travel industry buyers who attend World Travel Market London are responsible for deals worth a massive $22.7 billion (£15.8bn), with an average purchasing responsibility per buyer of $3.1 million (£2.2m).

When registering for WTM London, delegates who are given WTM Buyers’ Club status are asked their level of purchasing responsibility. One third (35%) of buyers are responsible for signing contracts worth more than $1 million, including 13% which have a purchasing responsibility of $10 million or more.

WTM London is the event where the travel industry conducts its business deals, facilitating $3.6 billion (£2.5bn) in industry deals from 865,500 high-level business meetings with 4,610 exhibitors.

These figures demonstrate that WTM London continues to attract the most relevant  and senior international buyers from the world’s largest and most important travel companies, including Tui, Dnata, Kuoni Group, Low Cost Group, Thomas Cook, Secret Escapes, Monarch Holiday, Teletext Holidays, Cox & Kings, Wendy Wu Tours  and Virgin Holidays.

WTM London, Senior Director, Simon Press, said: “WTM London has been the event where the industry conducts its business for almost four decades. WTM London attracts the global travel and tourism industry’s top buyers with the greatest purchasing power looking to sign deals with the exhibitors in attendance.

“A purchasing power of approaching $22.7 billion reinforces that WTM London Means Business.”

WTM London 2016 will be revamped as a three-day event from Monday 7 – Wednesday 9 November, with opening hours extended from 10am – 7pm for all three days.


Notes to Editors:

Total buyer purchasing power at WTM: $22,656,350,000

About World Travel Market London

WTM London, the leading global event for the travel industry, is the must-attend three-day business-to-business exhibition for the worldwide travel and tourism industry.

Almost 50,000 senior travel industry professionals, government ministers and international press, embark on ExCeL – London every November to network, negotiate and discover the latest industry opinion and trends at WTM London.

WTM London is the event where the travel industry conducts and concludes its deals. WTM London will generate around £2.5 billion of travel industry contracts.

WTM London is part of Reed Travel Exhibition’s World Travel Market events, which also includes Arabian Travel Market, World Travel Market Latin America and World Travel Market Africa.

Reed Travel Exhibitions

Reed Travel Exhibitions (RTE) is the world’s leading provider of exhibitions in the travel and tourism industry. Its wide-ranging portfolio of events around the globe covers leisure travel, luxury travel, meetings, incentives and business travel, as well as golf, ski and spa travel.

RTE, which organises more than 22 events around the world, includes three divisions; World Travel Market, IBTM Events and International Luxury Travel Market.

RTE is a business unit of Reed Exhibitions.

About Reed Exhibitions

Reed Exhibitions is the world’s leading events organiser, with more than 500 events in 43 countries. In 2014 Reed brought together more than seven million event participants from around the world generating billions of dollars in business. Today Reed events are held throughout the Americas, Europe, the Middle East, Asia Pacific and Africa and organised by 41 fully staffed offices. Reed Exhibitions serves 43 industry sectors with trade and consumer events. It is part of the RELX Group plc, a world-leading provider of information solutions for professional customers across industries.

World Travel Market brings the travel industry together through world leading events, content and digital tools, that make it easier for you to find personal and business opportunities and do more effective business.


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