How to Build a Dream Content Team will be a key tech topic discussed at WTM London, the leading global event for the travel industry, with a stellar line-up of speakers, organised by digital tourism marketing experts Digital Tourism Think Tank (#DTTT).

In the last 18 months, many of the leading destinations and travel players have quickly adapted their approach to prioritise strong content marketing as the central component to gain traction online and engage effectively with potential visitors.

WTM London and Digital Tourism Think Tank will explore this trend further and look specifically at how to build a Content Dream Team on Tuesday 7 November on the WTM Global Stage.

Nick Hall, founder of the Digital Tourism Think Tank and overall destination marketing expert, will moderate the session and look to understand how teams are reinventing themselves to be more content ready and how they’re pulling together creative talent, putting an emphasis on editorial workflow to be able to engage wherever and whenever it’s relevant to do so.

Hall explained: “We’ll look at what skills are needed, how long it’s likely to take, what should and shouldn’t be considered in this journey and how a great content team should function on a day to day basis.”

Joining Hall on this content masterclass will be Mark Henry, Central Marketing Director for Tourism Ireland, telling their Game of Thrones story and how they’ve incorporated it into their tourism marketing campaign.

Other speakers include Ross Borden, Founder of Matador Network will share his knowledge on building a global creator network; Robert Wells, Marketing Manager for Evaneos will talk about communicating authentically local stories; Bart van Poll, Co-Founder of Spotted by Locals will discuss how they work with local ambassadors and Simon Lewis from Travel Concept Solutions will share his news from a recently successful campaign.

WTM Portfolio Conference and Seminar Manager, Charlotte Sutton said: “The Digital Tourism Think Tank sessions at WTM have always been an extremely popular choice for delegates, with the hottest trends and leading speakers all sharing their knowledge and best practice.

“Nick Hall brings with him an abundance of knowledge, and this session will not disappoint. A must-attend session for those looking to update their content marketing strategy or simply just wanting to stay ahead of the game.”

This session will take place on the WTM Global Stage, from 16.00 – 18.00 on Tuesday 7 November.

Digital Tourism Think Tank will also be running a session on Wednesday 8 November, from 10.30 – 12.30 entitled The Era of Intelligent Tech in Travel.