Innovation is the Name of the Game at #WTMA20

Innovation is the Name of the Game at #WTMA20

World Travel Market Africa just keeps getting bigger and better – and a host of exciting innovations promises to make WTM Africa 2020 even more exciting. The 7th edition on WTM Africa is once again marked by exciting growth, with expanded areas for Travel Forward (formerly the Travel Technology Show), Equal Africa and and the introduction of the WTM Africa Travel & Tourism Industry Awards which will shine a global spotlight on African tourism success stories – and so much more.

Launched as a platform to inspire the travel and hospitality industry with the next generation of technology, Travel Forward focusses on future-proofing travel businesses for the digital age, helping ensure relevance, improving revenue-generating opportunities and providing the opportunity to do one-on-one business with innovative tech providers. Travel Forward will take place in a dedicated space on the show floor at WTM Africa at the Cape Town International Convention Centre, giving participants the opportunity to join sessions focusing on topics pertinent to technology and its influence on the industry, get involved in the interactive exhibition and get their hands on the industry’s latest tech.

WTM Africa continues to track the latest trends and topics which affect the international travel & tourism industry.

The inaugural WTM Africa Travel & Tourism Awards seek to reward individuals as well as small and large organisations, for powerful and compelling work in promoting tourism across Africa. Themed “Under African Skies”, WTM Africa seeks to celebrate the success of national, regional and city tourist boards and recognise outstanding private sector companies and individuals. Entries for all 12 categories – from Most Compelling National Tourism Board Story to Most Compelling Foodie Story – are currently open, for  campaigns executed in the period 1 January 2018 to 31 December 2019, eligible for the 2020 WTM Africa Travel & Tourism Awards. For more details on each category, visit

This year, we are thrilled to introduce EQUAL Africa to our show floor. EQUAL Africa stands for EQUAL Love, Rights, Experiences & Opportunities. This new Pink Travel event will be a bolt-on full day conference on 06 April 2020. Attendees can also look forward to other trending topics and content shares by over 150 speakers from around the globe in six different theatres on the show floor. Our WTM Africa Festivals will once again return allowing visitors from around the globe to experience the cultures, cuisine and customs of some of our 780+ exhibitors.

Megan Oberholzer, Portfolio Director: Travel, Tourism & Sports Portfolio for Reed Exhibitions South Africa says that WTM Africa continues to track the latest trends and topics which affect the international travel & tourism industry. “WTM Africa also has a history of being a breeding ground for ideas which have a tremendous positive impact on the international industry – and we’ll continue to find ways to provide the best possible platforms for the debates and experiences that drive the future of the industry,” she says.

For more information – including how to register for WTM Africa 2020 – visit. #WTMA20 runs from 6-8 April 2020 at the Cape Town International Convention Centre.

For more information or any media related questions relating to WTM Africa, please contact RedLip PR:

Robyn Elford
+27 83 460 5751

Casey van Niekerk
+27 82 214 7582

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Taking place in Cape Town, South Africa, nearly 5000 travel industry professionals attend Africa’s leading and only business to business (B2B) exhibition for inbound and outbound Africa travel and tourism markets.

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