Second shortlist unveiled for inaugural International Travel & Tourism Awards

Second shortlist unveiled for inaugural International Travel & Tourism Awards

The line-up of shortlisted candidates is now complete for the first International Travel & Tourism Awards, presented by WTM, and are revealed today (Tuesday July 31).

The prestigious awards scheme celebrates the very best of travel and tourism on a global scale, recognising the outstanding successes of destinations, tourist boards, private sector companies and individuals.The winners will be announced to an audience of more than 500 leading industry figures – including government ministers – during a prestigious Awards Ceremony at London’s Grade I-listed Tobacco Dock, not far from WTM London’s ExCeL venue on the evening of Tuesday November 6.

A distinguished panel of independent judges has now assessed the second and final categories and the contenders have been unveiled. The awards were co-chaired by Marcelo Risi, UNWTO Chief of Communications, and Nick Pilbeam, Reed Travel, Divisional Director. Expert judges were drawn from top industry organisations including London & Partners, Euromonitor International, public relations body PRCA, Global Wellness Institute, Association of Southern African Travel Agents, and LGBT consultancy Out Now.

Charlotte Alderslade, International Travel & Tourism Awards co-founder, said: “We’ve had some incredible entries from across the globe – from destinations as diverse as the Faroe Islands, Japan, Peru, Slovenia, Manchester and Kerala – and they all demonstrate how tourism is playing a vital role in the economies of different cities and regions.
“Both the quality and volume of entrants was very impressive. Our judges were extremely impressed by the entries, making it quite a task for them to whittle it down.

“Those who are on the shortlist should know they have reached a very high standard. It will be an inspiring and entertaining awards ceremony at Tobacco Dock on 6 November.”

The second list of shortlists are:

Best National Tourism Board /DMO Campaign
Faroe Islands Translate by Visit Faroe Islands and Atlantic Airways
Japanese National Tourism Organisation Campaign by Digital Visitor
National Parks Adventure Campaign by Brand USA and MacGillivray Freeman Films
PromPeru – Film Partnership with Paddington 2 by MDSG
Rebounding for inbounding #thisisegypt by Egyptian Tourism Authority, J. Walter Thompson Cairo and Mindshare Cairo
Simply #ExtraJordanary by Accord Marketing
Turismo Centro Portugal – To Visit and to Stay, is to Help! By Turismo do Centro de Portugal
The Estonian Stress Buster by Visit Estonia, Zavod BBDO and BBDO Berlin
The Symphony of Extremes – Born from Finnish DNA by Visit Finland

• Best PR Campaign
#StopBlueMonday by DEC BBDO on behalf of Canary Islands Tourism
Be aware, be alert, be confident – empowering female travellers by AIG Travel
Communicating a 100-year-old, landmark hotel in an increasingly competitive luxury hospitality environment by Travelworks
Faroe Islands Translate by Visit Faroe Islands and Atlantic Airways
From “Come Back” to Comeback: How Puerto Rico Tourism Defied Two Hurricanes and Major Misconceptions by The Puerto Rico Tourism Company and Ketchum
Intern-Ship of the Seas by Good Relations
Orlando’s BIG Thank You by Visit Orlando
Worker Bee Weekender by Marketing Manchester

• Best Digital Campaign in Tourism
#followthespiders by Warner Bros. Studio Tour London
Adventure Live by AirAsia Malaysia and WE ARE KIX
Faroe Islands Translate by Visit Faroe Islands and Atlantic Airways
LoveZagreb – Zagreb Shortcuts# by Zagreb Tourist Board
Shoreditch to Shoreline by Visit Jersey
The 7 islands that became 47 by DEC BBDO on behalf of Canary Islands Tourism
When Denmark Meets DiDi by East West Marketing and Visit Denmark

• Best in Responsible Tourism
CORAL REEF REVIVAL Impetus for Responsible Tourism In PEMUTERAN Village, Bali by Yayasan Karang Lestari (Coral Reef Restoration Foundation)
Embracing our Potential, Biosphere Adhesion by Thompson Okanagan Tourism Association
Responsible Tourism- Kerala by Kerala Tourism
The Cinnamon Elephant Project by Cinnamon Hotels Management Limited

• Best in Adventure Tourism
“Adventure with Purpose” (AWP) by G Adventures
Breaking down borders – Adventure tour rediscovers Ireland’s truly magnetic north by Vagabond Tours of Ireland
Dark Sky® Alqyeva: a Star Destination by Dark Sky Association
Putting the ‘adventure’ back into Adventure Travel in Northern Thailand by The Tuk Tuk Club
“Qhapaq Ñan: The Great Inca Trail” project by LimaTours
Spaceships Campervan Rentals – Project Liftoff by Spaceships UK
The Jordan Bike Trail by Experience Jordan

• Best in Luxury
The experience of a lifetime by Caldera Yachting – Santorini Luxury Cruises
Laguna Lounge, Sofitel The Palm Dubai by Sofitel The Palm, Dubai
Launch of by Beyond Weddings
Taylor Morris & Mauritius Luxury campaign by Mauritius Tourism Promotion Authority and Hills Balfour

Best in Wellness
Essential Costa Rica. My Choice, Naturally by CNN International Commercial
Gran Canaria Wellness by The Spa PR Company
Healthy Waters by Slovenian Tourist Board
Hidden treasures of Hungary by Lounge Design Ltd and Hungarian National Tourist Office

The shortlist for the Outstanding Contribution Award will be announced in September.
The final award for outstanding contribution to the industry, nominated by WTM London Media Partners, will be the ultimate finale to these show-stopping awards, which will take place at a glittering Awards Ceremony in London on 6 November 2018.

See the full shortlist of around 70 nominations at


About World Travel Market
World Travel Market (WTM) portfolio comprises six leading B2B events across four continents, generating more than $7 billion of industry deals. The events are:

WTM London, the leading global event for the travel industry, is the must-attend three-day exhibition for the worldwide travel and tourism industry. About 50,000 senior travel industry professionals, government ministers and international media visit ExCeL London every November, generating about £3.1 billion of travel industry contracts. Next event: 5-7 November 2018 – London.

Travel Forward is a new travel technology event co-located with WTM London 2018 and part of the WTM portfolio of events. The inaugural Travel Forward conference, exhibition and buyer programme will take place on 5–7 November 2018 at ExCeL London, showcasing next-generation technology for travel and hospitality.

WTM Latin America attracts about 9,000 senior executives and generates about US$374 million of new business. Taking place in Sao Paulo, Brazil, this show attracts a global audience to meet and shape the direction of the travel industry. More than 8,000 unique visitors attend the event to network, negotiate and discover the latest industry news. Next event: 2-4 April 2019 – Sao Paulo.

WTM Africa launched in 2014 in Cape Town, South Africa. Nearly 5,000 travel industry professionals attend Africa’s leading inbound and outbound travel and tourism market. WTM Africa delivers a proven mix of hosted buyers, media, pre-scheduled appointments, on-site networking, evening functions and invited travel trade visitors.
Next event: 10-12 April 2019 – Cape Town.

Arabian Travel Market is the leading, international travel and tourism event in the Middle East for inbound and outbound tourism professionals. ATM 2018 attracted almost 40,000 industry professionals, with representation from 141 countries over the four days. The 25th edition of ATM showcased over 2,500 exhibiting companies across 12 halls at Dubai World Trade Centre. To find out more, please visit:
Next event: 28 April-1 May 2019 – Dubai.

About Reed Exhibitions
Reed Exhibitions is the world’s leading events business, enhancing the power of face-to-face through data and digital tools at more than 500 events a year, in more than 43 countries, attracting more than seven million participants. Reed’s events are held in the Americas, Europe, Asia Pacific and Africa and organised by 41 fully staffed offices. Reed Exhibitions serves 43 industry sectors with trade and consumer events. It is part of RELX Group plc, a world-leading provider of information solutions for professional customers across industries.

About Reed Travel Exhibitions
Reed Travel Exhibitions is the world’s leading travel and tourism events organiser with a growing portfolio of more than 22 international travel and tourism trade events in Europe, the Americas, Asia, the Middle East and Africa. Our events are market leaders in their sectors, whether they are global and regional leisure travel trade events, or specialist events for meetings, incentives, conference, events (MICE) industry, business travel, luxury travel, travel technology as well as golf, spa and ski travel. We have more than 35 years’ experience in organising world-leading travel exhibitions.

More information, please contact:
Paul Nelson – WTM Portfolio PR Manager
T: +44 (0)20 8910 7032/ M: +44 (0)79 1955 5510

Natalia Hartmann – WTM Portfolio PR Executive
T: +44 (0)20 8439 5535/ M: +44 (0)74 0336 7331

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World Travel Market brings the travel industry together through world leading events, content and digital tools, that make it easier for you to find personal and business opportunities and do more effective business.

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