Taking LGBT travel into the 2020s

Taking LGBT travel into the 2020s

Out Now and WTM London chart the way forward

WTM London, the world’s leading global event for the travel industry, celebrated its 40th anniversary in November and for the sixteenth consecutive year, specialist-consulting firm Out Now delivered expert insights on the LGBT travel market.

Out Now presentations to advance delegates’ showcased and explained important data and innovations for the lesbian, gay, bisexual and trans (LGBT) travel market.

LGBT travel is now valued at more than USD$218billion annual spending each year (source: Out Now Global LGBT2030 Study).

At WTM London, Out Now set the scene for LGBT travel into the 2020s, launching new innovations in technology to connect with and benefit the LGBT market – and also invited industry leaders to share expert insights, including online curated travel marketplace Evaneos; US marketing organisation Discover Puerto Rico; and UK media specialist, Susann Jerry.

Chief Executive Officer of Out Now, Ian Johnson, premiered two new technology advances at WTM London – each with significant power to benefit LGBT travel initiatives across the world.

Johnson showed new content from the online education platform Learn.lgbt and introduced a new global LGBT inclusion platform called HOW.lgbt – a new customised global networking platform to allow LGBT people, their ‘allies’ and businesses to network and to connect. Johnson also announced new hotels trained in Learn.lgbt online training and now certified into the OutNowCertified program for 2020, in conjunction with Switzerland Tourism.

Johnson says, “It is entirely apt we launch the new HOW.lgbt and Learn.lgbt platforms at WTM London.

“Out Now and WTM London have been partners in leadership for many years to pioneer and advance key developments in LGBT travel. We are pleased to launch HOW – providing this powerful new channel for global businesses large and small to connect with LGBT people – which, importantly, is part of Out Now’s multi-decade commitment to advancing better insights, respect and outcomes for LGBT people.

“Our corporate motto is ‘LGBT spells people’ – and both Learn.lgbt and HOW.lgbt sit perfectly within that. We are also pleased to confirm the first OutNowCertified hotels for 2020, whose staff during 2019 participated in the Learn.lgbt training program. WTM has long been known as the most innovative trade show in the world for the travel industry so Out Now is delighted to launch these new initiatives with them, to provide these powerful new platforms into this new decade of the 2020s.”

One of the speakers at Out Now’s WTM London Masterclasses, Sustainability Manager at French company Evaneos, Dana Artz, previewed Evaneos’s new LGBT market activities for 2020.

Artz explains: “The latest Out Now data shows that LGBT+ travellers clearly prefer to buy from travel providers offering personal recognition and respect.

“Evaneos is thrilled to be rolling-out Out Now’s Learn.lgbt training and its certification across our community of 1300+ independent travel agents in 2020; and we’re proud to be the first major travel platform or tour operator to do so.

“Personalisation is the heart and soul of an Evaneos trip; so offering LGBT+ training and certification to our network of local travel experts is totally in keeping with our ambition to provide extraordinary travel experiences to all types of travellers.”

Switzerland Tourism was featured at WTM London as also using Learn.lgbt extensively to train multiple Swiss hotels which have now become OutNowCertified – as well as the organisation being a launch sponsor of the new global HOW.lgbt networking platform for LGBT people, their allies and the businesses who wish to connect with them.

Out Now announced the findings of the latest LGBT2030 research data including the following:

  • 77% of LGBT respondents would like to stay in accommodation where staff or hosts are well-trained on how to welcome LGBT guests
  • 83% of LGBT respondents say the legal situation faced by local LGBT+ people influences which location they choose to visit
  • 86% of LGBT parents with children living at home say they are concerned how hotel staff will react to their family
  • 93% of LGBT parents with children living at home say they are concerned how other travellers will react to their family

Simon Press, WTM London’s Senior Exhibition Director confirmed the organisation’s long-standing commitment to innovation and LGBT inclusion for the global travel industry. “For 40 years WTM has advanced due to its unceasing commitment to driving insights and leading innovation in the global tourism industry.

“Our multi-year collaboration with Out Now has been successful because of our shared commitment to always exploring ‘what’s next’ when it comes to innovation that benefits both LGBT people and the global tourism industry.”



About Out Now

Established in Australia in 1992, Out Now has operated globally since 2001 in key markets including USA, UK, EU, Australia and Latin America. Out Now’s CEO, Ian Johnson, is recognised as one of the world’s ‘Top 10 Diversity Consultants” in the Global Diversity List, supported by The Economist and presents extensively for clients and events globally, on LGBT marketing, consumer and employment issues. Out Now is recognised as the leading LGBT consulting firm in the world with clients located across the globe. The firm is award-winning, including: being finalists for best travel marketing campaign in the European Diversity Awards and as winners of the ‘Outstanding Interactive Campaign’ category at New York’s GLAAD / Commercial Closet Awards. US magazine AdWeek describes one of Out Now’s tourism campaigns as “the year’s most talked about tourism ads”.







More Out Now information, please contact:

Online team, Out Now

E: info@outnowconsulting.com

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