For the tenth consecutive year, Euromonitor International and World Travel Market London (WTM) are at the forefront of the travel industry, predicting future trends that will shape the industry in the annual WTM London Global Trends Report. Three of the most popular trends from the 2014’s edition are:
The rise of the MAMILs and cycling tourism
The WTM London Global Trends Report 2014 revealed that the growing popularity of cycling is posing a threat to golf tourism with the rise of MAMILs (middle-aged-men-in-lycra) in the US and beyond.
In March 2015, FOX News identified a growing number of travel players witnessing a considerable increase in bicycle tourism. In the US, the historic Ojai Valley Inn and Spa partnered with a bike shop to offer rental bicycles through an onsite kiosk. Furthermore, in August 2015, sustainable transport charity Sustrans estimated that cycling tourism adds over £650 million to the UK economy each year.
Poshtels Have a Luxury Facelift
The WTM London Global Trends Report 2014 announced that an increasing demand for low cost, high-value travel and non-conventional lodging establishments will spread from the UK to the rest of the world.
Design-led Generator Hostels are a success story taking the tourism industry by storm, currently with ten unique hostels in nine European cities and two more planned for 2016. Additional notable examples of poshtels include Freehand Miami Hostel with its cocktail bar named one of the World’s 50 Best Bars in 2014, the Shophouse Social Hostel in Singapore, offering a ladies-only pink-hued floor called No Mans Land, as well as eco-friendly Once in Capetown Hostel.
Wearable electronics goes mainstream
The report predicted that the incredible rise of wearable electronics will impact on the way we travel.
According to Euromonitor data, wearable electronics are no longer considered a niche sector and have become the world’s best-selling consumer electronics product after smartphones. Wearable electronics are forecast to exceed 305 million units in 2020, with a compound annual growth rate of 55 percent over the next five years.
Continued innovation and new applications will define the success of this category and its importance to the travel industry. With the Apple Watch consumers can now access airline data, book a journey with Uber, plan a trip with TripAdvisor and access their room at hotel chains such as Starwood and Marriott. And with the addition of the Google Maps app in September 2015, the traveler’s journey is becoming a smoother, less complicated experience.
The WTM Global Trends Report 2015 by Euromonitor International will be launched at London’s Excel Centre during a press conference on Monday 2nd November at 13:30 in the Platinum Suite 5&6. A session for WTM attendees will be held on Tuesday 3rd November at 12:00 in Platinum Suite 1.
For more information, click here: http://blog.euromonitor.com/2015/08/hear-euromonitor-speak-at-world-travel-market-wtm-2015.html
To download the WTM Global Trends Report 2014, please click here: http://go.euromonitor.com/WTM-2014-global-trends-report.html
Pre-register to receive the WTM Global Trends Report 2015 here: http://go.euromonitor.com/event-wtm-global-trends-report-2015.html
For further information, please contact:
Senior Communications Executive – Euromonitor International
Tel: +44 (0) 20 7251 8024 EXT 1360
About Euromonitor International
Euromonitor International is the world’s leading provider for strategic market analysis, with over 40 years of experience publishing international market reports, reference books and online databases on consumer markets.
About World Travel Market London
WTM London, the leading global event for the travel industry, is the must-attend four-day business-to-business exhibition for the worldwide travel and tourism industry.
Almost 51,500 senior travel industry professionals, government ministers and international press, embark on ExCeL – London every November to network, negotiate and discover the latest industry opinion and trends at WTM.
WTM London, now in its 36th year, is the event where the travel industry conducts and concludes its deals. WTM 2014 will generate around £2.5 billion of travel industry contracts.
WTM London is part of Reed Travel Exhibition’s World Travel Market events, which also includes Arabian Travel Market, World Travel Market Latin America and World Travel Market Africa. www.wtmworld.com
World Travel Market Events
World Travel Market is comprised of the leading leisure travel events in the world; World Travel Market London, WTM Latin America in Sao Paulo, WTM Africa in Cape Town and Arabian Travel Market in Dubai.
New events for 2016 are WTM connect Asia and WTM connect China, which join WTM connect Ski and International Golf Travel Market. These unique one-to-one events are targeted at leisure and niche travel markets, allowing exhibitors to exclusively meet with elite hosted buyers.
The World Travel Market events are attended by the global travel and tourism industry’s senior executives to conduct business deals and discover the latest research, insight and opinion.
In 2014, the World Travel Market events facilitated around $7 billion in industry deals from negotiations between the more than 15,000 buyers, 9,500 exhibitors (1,500 main stand holders and 8,000 stand sharers) in attendance of its four events.
WTM is part of Reed travel Exhibitions, the leading events organizer in the travel industry, and is owned by the world’s leading events organiser Reed Exhibitions.
Reed Travel Exhibitions
Reed Travel Exhibitions (RTE) is the world’s leading provider of exhibitions in the travel and tourism industry. Its wide-ranging portfolio of events around the globe covers leisure travel, luxury travel, meetings, incentives and business travel, as well as golf, ski and spa travel.
RTE, which organises more than 22 events around the world, includes three divisions; World Travel Market, IBTM Events and International Luxury Travel Market.
RTE is a business unit of Reed Exhibitions.
About Reed Exhibitions
Reed Exhibitions is the world’s leading events organiser, with over 500 events in 43 countries. In 2014 Reed brought together over seven million event participants from around the world generating billions of dollars in business. Today Reed events are held throughout the Americas, Europe, the Middle East, Asia Pacific and Africa and organised by 41 fully staffed offices. Reed Exhibitions serves 43 industry sectors with trade and consumer events. It is part of the RELX Group plc, a world-leading provider of information solutions for professional customers across industries.