World Travel Market is delighted to announce Mexico as its Premier Partner for WTM 2015.
Mexico has become WTM 2015’s Premier Partner as part of the country’s promotion in the UK. 2015 has been designated as The Year of Mexico in the UK and the UK in Mexico and is seeing an exchange of art, culture, science, academia, business and tourism of which the WTM Premier Partnership is a key initiative.
Mexico will use the WTM Premier Partnership to promote the diversity of its tourism products; which includes 11,000 kilometers of coastline, including its own exclusive sea The Gulf of California and the second largest reef in the world, home to 44,000 archaeological sites.
Mexico is also one of the most bio-diverse countries in the world hosting up to 12% of the world’s species, while its gastronomy is Intangible Cultural Heritage of Humanity according to UNESCO.
This diverse tourism offering has seen Mexico see a significant increase in tourists from the UK with 458,932 tourists visiting in 2014 – a 10.8% increase on 2013 visitors. Furthermore, for the first quarter of 2015 UK visitors to the country totaled at 95,821, a 13.5% increase on the same period last year. An increase in air capacity between the UK and Mexico will help increase tourism numbers with Aeromexico increasing from three to five flights a week from London Heathrow and Mexico City in June.
World Travel Market, Senior Director, Simon Press said: “I am delighted Mexico is the Premier Partner for WTM 2015. The Year of Mexico in the UK is a great cultural exchange of which travel and tourism is central.
“World Travel Market is the perfect platform to promote Mexico’s unique tourism offering and help facilitate further growth in its travel industry.”
About World Travel Market
World Travel Market, the leading global event for the travel industry, is the must-attend four-day business-to-business exhibition for the worldwide travel and tourism industry.
51,500 senior travel industry professionals, government ministers and international press, embark on ExCeL – London every November to network, negotiate and discover the latest industry opinion and trends at WTM.
WTM, now in its 36th year, is the event where the travel industry conducts and concludes its deals. WTM 2014 will generate more than £2.5 billion of travel industry contracts.
World Travel Market is part of Reed Travel Exhibition’s WTM portfolio, which also includes Arabian Travel Market, World Travel Market Latin America and World Travel Market Africa. www.wtmworld.com
The World Travel Market Portfolio is comprised of the leading leisure travel events in the world; World Travel Market in London, WTM Latin America in Sao Paulo, WTM Africa in Cape Town and Arabian Travel Market in Dubai.
The WTM Portfolio’s events are attended by the global travel and tourism industry’s senior executives to conduct business deals and discover the latest research, insight and opinion.
In 2014, the WTM Portfolio facilitated around $7 billion in industry deals from negotiations between the more than 15,000 buyers, 9,500 exhibitors (1,500 main stand holders and 8,000 stand sharers) in attendance of its four events.
WTM is owned by the worldʼs leading events organiser Reed Exhibitions.
WTM Portfolio is part of Reed Travel Exhibitions, which is owned by the worldʼs leading events organiser Reed Exhibitions (RE).
In 2014, RE held more than 500 events in 40 countries bringing together more than six million people from around the world generating billions of dollars in business.