WTM Latin America, celebrating its fifth anniversary, launches a new logo that reinforces the importance of the 2017 edition and of the activities scheduled for this year. The creation of the logo reaffirms the event’s strength in the sector and its trajectory of growth and consolidation throughout this period.
“WTM Latin America is proud to reach its 5th edition and wants to share this moment with everyone. We are excited and preparing a great event to celebrate”, declares WTM Latin America’s director Lawrence Reinisch. “This logo was developed to reinforce the message that we have reached the fifth year having learnt a number of lessons and with the market’s recognition for providing the tourism market with a major business and networking event and for bringing the world to Latin America and promoting Latin America to the world”.
The symbol was created by the DX8 Publicidade agency, which developed the commemorative logo with the challenge of not altering the essence of the brand. “Attending a client of this size demands a great deal of responsibility and a reflection of this is that a 30% increase in production is envisaged for 2017”, stresses DX8 Publicidade’s founding partner, Denis Jereissati.
About WTM Latin America
WTM Latin America, now in its 5th year, attracts almost 9,000 unique senior executives interested in the Latin American travel industry. The 2016 event generated US$ 370 million of new business which was conducted between exhibitors and buyers. WTM Latin America is part of WTM Portfolio of events, which also includes World Travel Market London, World Travel Market Africa, Arabian Travel Market, WTM Connect Asia and International Golf Travel Market. www.wtm.com. http://latinamerica.wtm.com.
About Reed Travel Exhibitions
Reed Travel Exhibitions (RTE) is the world’s leading provider of exhibitions in the travel and tourism industry. Its wide-ranging portfolio of events around the globe covers leisure travel, luxury travel, meetings, incentives and business travel. RTE, which organizes more than 20 events around the world, includes three portfolios: World Travel Market, IBTM Events and International Luxury Travel Market. RTE is a business unit of Reed Exhibitions. www.reedtravelexhibitions.com.
About Reed Exhibitions
Reed Exhibitions is the world’s leading events organizer, with over 500 events in 30 countries. In 2015, Reed brought together over seven million events participants from around the world generating billions of dollars in business. Today Reed events are hold throughout Americas, Africa, Europe, Middle East, Asia and Oceania, and organized by 40 fully staffed offices. Reed Exhibitions serves 43 industry sectors with trade and consumer events. It is part of the RELX Group plc, a world-leading provider of information solutions for professional customers across industries. www.reedexpo.com.
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