Trends, Responsible Tourism, Women in Tourism and Technology are the pillars of the content of the event
São Paulo, July 27th 2021 – The 2021 edition of WTM Latin America, the main B2B tourism event in Latin America will happen for the first time in 100% virtual format, on August 10, 11 and 12. For connecting and engaging the participants, the organization of the event prepared a robust content qualified with national and international speakers.
CHECK THE FULL PROGRAMMNG BELOW:
08:00 AM – 08:30 AM – Destinations leading recovery: Egypt
With: Madame Ghada Shalaby – Vice-Minister of the Ministry of Tourism and Antiquities of the Arab Republic of Egypt; Peter Greenberg – Interviewer (PBS/CBS News).
With its borders open since June 2020, Egypt has been taking a series of actions for encouraging tourism, becoming one of the leading destinations in the post-pandemic recovery.
08:30 AM – 09:00 AM – Development of products that lead to resilience
With: Dan Richards – CEO of Global Rescue; Michael Goldsmith: Interviewer – President of Magellan Marketing.
The panel will highlight the main roles different technology is playing to help in the recovery, assuring continued resilience for destinations and for the tourism industry.
9:00 AM – 9:45 PM – The importance of LGBT+ Tourism for your destination
With: Beth Bauchwitz – Sales of Preserve Pipa; Bruno Wendling – CEO of Fundação de Turismo de Mato Grosso do Sul; Clovis Casemiro – Coordinator of IGLTABrasil.
A chat on two Brazilian destinations that put into practice campaigns and actions to attract and host the LGBTQIA+ public.
10:30 AM – 11:15 PM – Women in Travel: what are the post-Covid challenges?
With: Mariana Aldrigui – USP professor and researcher.
Alessandra Alonso – Founder, Women in Travel &
Adriana Cavalcanti – MUST, WTM LAT
Carrie Wilder – Expedia
The Woman in Travel program will present the challenges to be faced by the female public in the pos-pandemic world.
11:15 AM – 12:00 PM – Rebuilding trust through communication
With: Elisa Spampinato – CEO/Founder of Travel StoryTeller; Rachel O’Reilly – Communications Director of KUONI; Leah Chandler – CMO of Discover Porto Rico.
The panel, formed by three women from the industry will debate methodologies for regaining the trust of tourists in the post-pandemic world, through communication.
12:00 PM – 12:30 PM – The post-pandemic world: how can tourism innovate?
With: Marília Borges – Consultant with Euromonitor International (São Paulo).
The talk will discuss the best practice that helped companies and communities to lift themselves up after the damage caused by Covid-19.
02:00 PM – 02:30 PM – Community Tourism: is the segment ready for business in Latin America?
With: Karen Bellato Pérez – Co-founder and COO of Komú (Mexico); Laura Romero – Co-founder and impact leader at Awake Travel; Felipe Zalamea – Founder of Sumak Travel (Costa Rica / UK); Angelina Martinez (moderator) – Communications Manager, Global Ecotourism Network – GEN
The panel will discuss the processes of development of community tourism in Latin America.
03:00 PM – 03:30 PM – Technology and tourism together on board
With: Gustavo Vedovato – Country Manager of KAYAK in Brazil.
Country Manager of one of the most complete travel metasearch tools in the world, Gustavo will explain the role of technology as one of the many players in the re-heating of global tourism.
08:00 AM – 08:30 AM – Destinations leading the recovery: Jamaica
With: H.E. Edmund Bartlett – Minister of Tourism of Jamaica; Peter Greenberg – Interviewer (PBS/CBS News).
The Minister will explain the programs and health policies that were implemented for ensuring protection and safety of visitors and sites in the resumption of tourism in Jamaica.
08:30 AM – 09:00 AM – Data should be your best friend
With: Carlos Cendra – CMO of Mabrian Technologies.
In a TedTalk-style talk, the CMO will provide an overview of how data analysis allows you to have perceptions of your business and make decisions based on facts.
10:30 AM – 11:15 AM – Allied in diversity
With: Mariana Aldrigui – professor and researcher at USP; Eduardo Murad – General Director of R1 Group; Natalie Soares – founder of Sunday Cooks; Hubber Clemente – Idealizer of Negros e Pretos Afro Turismo e Hotelaria.
The panel will approach questions concerning diversity in the tourism industry.
11:15 AM – 12:00 PM – Advocacy: Women who assume their causes, share their ideas
With: Bettina Garibaldi – Senior VP and Administrative Director of traveling, hospitality and economic development of Ketchum; Gloria Guevara – Special Advisor of the Ministry of Tourism of Saudi Arabia; Liz Ortiguera – CEO of Pacific Asia Travel Association.
The panel will bring three important women in the industry who chose a cause and hold as mission educating others on the themes in question.
02:00 PM – 02:40 PM – Regeneration of tourism in Latin America
With: Marianela Camacho – Communications Manager of GEN; Jorge Moller
Rivas – Director of ONG Regenera; Glenn Jampol – President of Rede Global de Ecoturismo; Ariane Janér – Director and Secretary of the Board of Directors of Rede Global de Ecoturismo; Luiz Paulo Ferraz – Executive Director of Associação Mico Leão Dourado.
Global Ecotourism Network (GEN) will present a panel with three perspectives on the regeneration of tourism in Latin America, using Brazil, Costa Rica and Chile as examples.
03:00 – 03:30 PM – Dominate the power of digital positioning in tourism
With: Thiago Akira – Tourism Marketing Consultant.
The speaker will teach the five essential pillars of any digital positioning strategy in tourism.
08:00 AM – 08:30 AM – Destinations leading the recovery: Greece
With: H.E. Haris Theoharis – Minister of Tourism of Greece; Peter Greenberg – Interviewer (PBS/CBS News).
The Greek government has used technology and predictive data analysis for assuring a safe return to travel, by vaccinating and keeping the WHO standards, globally complimented by its leadership in the recovery.
08:30 AM – 09:00 AM – Technology
With: Stephanie Boyle – Global Head of Communications of Skyscanner; Professor Lloyd Waller – Executive Director of the Global Tourism Resilience and Crisis Management Center of Jamaica.
Interviewed by Lloyd, Stephanie will discuss several developments Skyscanner launched for facilitating the journey and providing health information to customers.
10:00 AM – 10:30 AM – Employability and skills for the future of labor
With: Dario Paixão – Director of the Public Administration School – IMAP Curitiba.
This talk will reveal which skills are essential for becoming relevant and how to prepare for changes already underway, especially post-pandemic, in the industry.
10:30 AM – 11:15 AM – Building strategies for more women in tourism
With: Mariana Aldrigui – Professor and Researcher at USP; Juliane Castiglione – co-founder of MUST (Women in Tourism); Ligia Secco of Remote Latin America; Lucimar Reis, Renata Garcia of Goya Travel
The chat will present strategies and paths for increasing the number of women in the industry.
11:15 AM – 12:00 PM – Implementing: Turning ideas into reality
With: Mariana Aldrigui – professor and researcher of USP; Jill Sinclair – CEO of Global Health Associates; Helena Bononi – Vice-President of Sales of WTTC.
The panel will explain how to take good ideas off the paper and will present some cases on the implementation on a micro and macro level.
14:00 PM – 14:30 PM – Afrotourism: A market in expansion
With: Solange Barbosa – CEO and founder of Rota da Liberdade; Carlos Humberto da Silva Filho – CEO and founder of Diáspora Black and Thais Rosa Pinheiro, CEO of Conectando Territórios.
The debate will present the expansion of the Afro-tourism market in the country and around the world, and how to meet the needs of the tourist seeking diversity and of companies working with Experience Tourism.
03:00 PM – 03:30 PM – Destinations leading the recovery: Portugal
With: H.E. Rita Marques – Secretary of Tourism of Portugal; Peter Greenberg – Interviewer (PBS/CBS News).
The government of Portugal allocated 6 billion Euros for the tourism industry, for using in the recovery of the industry. The Tourism Reactivate and the Sustainability Plan work in tandem for reaching positive numbers again by 2023.
NETWORKING AND BUSINESS GENERATION
The platform, completely developed for making the experience of participants intuitive and friendly, will allow the scheduling of virtual meetings, lasting up to 30 minutes for up to 6 participants per room. The objective is encouraging the generation of business and promoting networking between the event participants.
You can register in this link.
WTM Latin America Virtual:
August 10, 11 and 12 (Tuesday, Wednesday and Thursday)
From 08:00 AM to 03:00 PM (BRT) or from 12:00 PM to 07:00 PM (GMT)
Accreditation: on this link