Guests seeking gender equity present their successful ideas and project
São Paulo, July 28th 2021 – The WTM Latin America Virtual, which takes place on August 10, 11 and 12 and brings together audiences from different countries, will present panels on the theme of women in tourism, with the support of the Resilience Council through three pillars: Communication, Defense, and Implementation. Among the points presented will be the role of women in the travel and tourism industry, at what point is gender equity in the sector and what actions are taken to contribute to a more effective role of these professionals.
For Thaís Del Ben, marketing manager of WTM Latin America, the discussion is still necessary, and it is important that the women struggle for space is addressed in events such as WTM Latin America. “Over the years we have seen transformations happen and now we have women with relevant roles and in management positions within the tourism industry, but there is still a path to be traversed towards total gender equality and this needs to be followed up on the agenda”, she highlights.
The 9th edition of the event, which takes place 100% online, will feature the following themes and participants:
Communication: Rebuilding trust through communication
Day 10 – 11:15 am
Moderator Elisa Spampinato, CEO and founder of Travel StoryTeller, leads the panel with Rachel O’Reilly, KUONI director of communications, Leah Chandler, CMO of Discover Puerto Rico, and Yolanda Perdo, ICF global tourism strategist, on recovery and how much it depends on the correct messages. The conversation also presents the methodologies of the guests to gain trust nowadays.
Defense: Women who have their causes share their experiences
Day 11 – 11:15 am
Bettina Garibaldi, Moderator for this session, is Ketcham’s Vice President and Managing Director of Travel, Hospitality and Economic Development. Ahead of the conversation with Gloria Guevara, special advisor, and minister of tourism in Saudi Arabia and CEO of WTTC (World Travel and Tourism Council), and Liz Ortiguera, CEO of Pacific Asia Travel Association, discusses the methods that the guests use in favor of education and what changes they were able to witness during their careers on this panel.
Implementation: Taking ideas from paper
Day 12 – 11:15 am
The last panel curated by the Resilience Council has Mariana Aldrigui, associate professor at EACH/USP, as moderator, Jill Sinclair, CEO of Global Health Associates, and Helena Bononi, commercial and affiliation vice president of WTTC, and addresses the good news ideas and the process of implementing them, so that they really have value. Therefore, they use their expertise to show how they managed to put projects and their results into practice.
For more information access the link.
WTM Latin America Virtual
August 10, 11 and 12 (Tuesday, Wednesday and Thursday)
From 8:00 am to 3:00 pm (BRT) or from 12:00 pm to 7:00 pm (GMT)