Tour Operators’ Area: WTM Latin America presents a direct relationship model with Brazil’s tour operators

Tour Operators’ Area: WTM Latin America presents a direct relationship model with Brazil’s tour operators

New relationship phase boosts the presence of different operator profiles and formats

“We will continue to work to enable tour operators to take part in WTM Latin America”. This statement was made by Luciane Leite, the event’s director general, at the time of presenting the Tour Operators’ Area, an area reserved for Brazilian operators within Latin America’s main travel industry event.

As of this edition, operators can take part in WTM Latin America based on two main formats: the Tour Operators’ Area and their own stands, which were already provided at the previous editions. More than a space, the executive makes a point of stressing that the Tour Operators’ Area unveils a new direct relationship model with the operators which has been worked on since the middle of 2017 as part of the strategy to occupy the environment that was previously reserved for Braztoa associates.

Traditionally and over the course of the last five years, WTM Latin America was paying Braztoa to operate the Brazilian tour operators’ pavilion during the event. From now on, the investment will be channeled directly to this area, which makes the process more responsive and financially more appealing to the exhibitors.

The focus of the 6th edition of the event, which will take place between April 3rd and April 5th, 2018, at the Expo Center Norte in São Paulo, continues to be on generating business for the hundreds of domestic and international players who are part of the event’s agenda and it maintains its commitment to tour operators, who will continue to receive support with the running of their business and with access to global, regional and local travel providers by means of the road shows organized by WTM.

Since it was first launched in 2013, WTM Latin America has provided substantial investment and support in order to ensure that its customers have a platform for building their business in Latin America and throughout the world. During the five-year period that it has been held in Brazil, the event has been responsible for generating roughly US$ 2 billion (R$ 6.3 billion) of new business in the travel industry, including U$ 374.4 million in relation to the 2017 event.

“WTM Latin America is even more committed to investing in Brazil’s tour operators. As in previous years, the pavilion will give you the chance to do business with an unparalleled variety of buyers from Brazil, Latin America and the rest of the world”, explains Luciane Leite.

In 2017, the fifth edition of the event attracted almost 8 thousand visitors, including the most important professionals in the Latin America travel industry, and which represented an 18% increase vis-à-vis the previous year. Approximately 50 countries and 600 exhibitors took part in WTM Latin America 2017, generating more than US$ 374.4 million in new business.

About World Travel Market

World Travel Market (WTM) portfolio comprises six leading B2B events across four continents, generating more than $7bn of industry deals. The events are:

WTM Latin America, now in its sixth edition, attracts about 9,000 unique senior executives. The event generates about US$374 million of new business. Taking place in Sao Paulo, Brazil, this show attracts a global audience to meet and shape the direction of the travel industry. More than 7,000 unique visitors attend the event to network, negotiate and discover the latest industry news. Next event: 3-5 April 2018 – Sao Paulo.

WTM London, the leading global event for the travel industry, is the must-attend three-day exhibition for the worldwide travel and tourism industry. About 50,000 senior travel industry professionals, government ministers and international media visit ExCeL London every November, generating about £2.8 billion of travel industry contracts. Next event: 5-7 November 2018 – London. 

T>F Travel Forward is a new travel technology event co-located with WTM London 2018 and part of the WTM portfolio of events. The inaugural T>F Travel Forward conference, exhibition and buyer programme will take place on 5 – 7 November 2018 at ExCeL London, showcasing next-generation technology for travel and hospitality.

WTM Africa launched in 2014 in Cape Town, South Africa. Nearly 5,000 travel industry professionals attend Africa’s leading inbound and outbound travel and tourism market. WTM Africa delivers a proven mix of hosted buyers, media, pre-scheduled appointments, on-site networking, evening functions and invited travel trade visitors. Next event: 18-20 April 2018 – Cape Town.

Arabian Travel Market (ATM) is the leading, international travel and tourism event in the Middle East for inbound and outbound tourism professionals. ATM 2017 attracted almost 40,000 industry professionals, agreeing deals worth US$2.5 billion over the four days. The 25th edition of ATM will showcase more than 2,500 exhibiting companies across 12 halls at Dubai World Trade Centre, making it the largest ATM in its 25-year history. Next event: 22-25 April 2018 – Dubai.

International Golf Travel Market (IGTM) is the meeting place for the global B2B golf travel community. Taking place annually since 1998, IGTM brings together more than 500 golf tourism suppliers and 400 pre-qualified buyers for four days of unmissable pre-scheduled appointments and exclusive networking opportunities. Showcasing a different golf destination every year, IGTM brings together 1,400 golf tourism professionals from more than 65 countries. Next event: 15-18 October 2018 – Slovenia.

About Reed Exhibitions

Reed Exhibitions is the world’s leading events business, enhancing the power of face-to-face through data and digital tools at more than 500 events a year, in more than 43 countries, attracting more than seven million participants. Reed’s events are held in the Americas, Europe, Asia Pacific and Africa and organised by 41 fully staffed offices. Reed Exhibitions serves 43 industry sectors with trade and consumer events. It is part of the RELX Group plc, a world-leading provider of information solutions for professional customers across industries.

About Reed Travel Exhibitions

Reed Travel Exhibitions is the world’s leading travel and tourism events organiser with a growing portfolio of more than 22 international travel and tourism trade events in Europe, the Americas, Asia, the Middle East and Africa. Our events are market leaders in their sectors, whether they are global and regional leisure travel trade events, or specialist events for meetings, incentives, conference, events (MICE) industry, business travel, luxury travel, travel technology as well as golf, spa and ski travel. We have more than 35 years’ experience in organising world-leading travel exhibitions.

Press Agency – World Travel Market

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Lara Sant’anna – Communication Asistant

Estela Marques – International Account Manager

Marcia Leite – Communication Manager

Maria Priscila Alves Nabozni – CEO

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WTM Latin America is the three day must-attend business-to-business (B2B) event which brings the world to Latin America and promotes Latin America to the world.

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