World Travel Market, the leading global event for the travel industry, is at the forefront of the LGBT tourism industry – providing complimentary annual memberships in the world’s largest LGBT travel trade association: Out Now Business Class.
As a result of the ongoing and strengthening strategic partnership between WTM and Out Now Global – www.outnowconsulting.com – annual memberships in the world’s largest LGBT travel trade association, ONBC – www.outnowbusinessclass.com – are to be made available free of charge for all tourism businesses globally, from now until the World Travel Market trade show in London this November. (Using promo code ‘WTM15’ to apply.)
Annual membership is usually priced at USD$195. ONBC resources for members include comprehensive market data from the world’s leading LGBT research initiative – the LGBT2020 www.LGBT2020.com study, educational resources, video case studies, along with direct one-click networking access to reach other members right across the world.
ONBC allows members to educate and connect so as to grow and enhance their own LGBT tourism industry business development, contacts and revenues.
This unprecedented move sees both Out Now and WTM expanding their commitment to deliver industry leadership through constantly providing the very best resources and opportunities for all those interested in learning more about, and benefiting from, the valuable and growing market opportunity of LGBT tourism.
“LGBT tourism is now valued at more than USD$202 billion annually,” says Out Now Senior Consultant, Darren Cooper. “This is a large market and Out Now has always been committed to providing the very best resources for all members of ONBC, and now – thanks to our partnership with WTM – we are able to offer membership free for any tourism business globally.”
Cooper explains that a core focus of ONBC is a constant focus on better understanding and meeting the needs of LGBT travelers themselves: “Many organisations would like to target this market but are unsure where to start. ONBC membership gives them the place to connect with other businesses to grow their LGBT tourism revenues. As with any tourism sector, education and networking significantly enhances a business’s understanding of, and connection to this target audience. This new open access to our ONBC system – thanks to World Travel Market – will now provide even more travel agents, tour operators, destinations, accommodations, airlines, cruise operators and other businesses – both big and small – with a powerful suite of tools with which they gain an all-important competitive advantage in the LGBT tourism market and to easily find each other, to do business. ONBC works for our members 24 hours a day, 365 days a year and is packed with content and features specifically designed to increase members’ LGBT tourism business.”
World Travel Market, Senior Director, Simon Press said: “WTM and Out Now have collaborated for almost a decade to nurture and develop LGBT tourism. We really have taken the lead on this and this new initiative unleashes the power of education and networking to the global tourism industry while reinforcing the leadership role which both organizations have built over this time. World Travel Market is always looking for ways to innovate through leadership in our industry and this partnership with ONBC fits perfectly with the WTM approach.”
To access the complimentary membership offer, any tourism industry business should simply visit www.outnowbusinessclass.com and choose ‘Apply’, then fill in their business details using ‘WTM15’ for the Promo code. Applications will usually be processed within three days. (ONBC standard annual membership terms and full membership benefits apply.)
For the third consecutive year in 2014 Out Now Business Class will also be hosting the official LGBT Village exhibition space at WTM in London, November 3-6, 2014. ONBC’s official LGBT Village is the only dedicated exhibition space at WTM for those companies and destinations interested in learning more about LGBT tourism, and connecting with other businesses to help them increase their share of a global LGBT tourism industry worth USD$202 Billion.
In addition, Out Now is presenting an LGBT Marketing Masterclass seminar for the ninth consecutive year on Wednesday November 6 from 10.30 – 12.00 in rooms 19-20 in the South Gallery. This industry event will include informative industry best-in-class case-studies, plus the latest data from the world’s largest and leading LGBT global research initiative, LGBT2020. http://www.wtmlondon.com/seminar/LGBT-Core-Business-The-Complete-Gay-Travel-Solutions-Workshop-Tourism-Leaders-Share-Their-LGBT-Marketing-Best-Practices ‘LGBT Core Business – The Complete Gay Travel Solutions Workshop: Tourism Leaders Share Their LGBT Marketing Best Practices’.
Membership of ONBC can be applied for at www.OutNowBusinessClass.com and by using the Promo code WTM15. All applications must meet ONBC membership criteria. Out Now reserves the right to reject any application.
Further details of the LGBT2020 research initiative can be obtained by contacting Out Now.
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About World Travel Market
World Travel Market, the leading global event for the travel industry, is the must-attend four-day business-to-business exhibition for the worldwide travel and tourism industry.
More than 50,000 senior travel industry professionals, government ministers and international press, embark on ExCeL – London every November to network, negotiate and discover the latest industry opinion and trends at WTM.
WTM, now in its 35th year, is the event where the travel industry conducts and concludes its deals.
WTM 2013 generated more than £2 billion of travel industry contracts, revealed independent research by Fusion Communications.
WTM is owned by the world’s leading events organiser Reed Exhibitions (RE), which organises a other portfolio’s of travel industry events including IBTM Events, the world’s leading showcases for the meetings and events industry and International Luxury Travel Market events.
In 2013, RE held more than 500 events in 40 countries bringing together more than six million people from around the world generating billions of dollars in business.
Reed Travel Exhibitions (RTE) is the world’s leading provider of exhibitions in the travel and tourism industry, with a wide-ranging portfolio of 21 international events in 14 countries throughout the Americas, Europe, the Middle East, Asia Pacific and Africa.
Its market-leading, business-to-business events cover all elements of travel and tourism, including leisure travel, luxury travel, meetings, events, incentives and business travel, as well as golf, ski and spa travel.
RTE is part of Reed Exhibitions.
About Out Now
Out Now develops LGBT marketing solutions utilising a range of strategies including gay and lesbian market research, LGBT niche media, online internet activities, tailored gay and lesbian advertising, targeted LGBT and mainstream public relations as well as below-the-line marketing activities to develop, and implement, integrated strategies for clients that deliver highly successful results. Out Now clients include IBM, Toyota, Lufthansa, German National Tourist Office, Switzerland Tourism, Turespaña and Hilton Hotels. In 2014, Out Now celebrates 23 years of market leadership in developing business-to-business and business-to-consumer marketing relationships with LGBT people. The company undertakes the world’s largest LGBT market research program LGBT2020 www.LGBT2020.com which has sampled to date almost 100,000 LGBT people living in more than 20 countries worldwide. ONBC – Out Now Business Class – is the world’s largest LGBT tourism trade networking association.