sustainability marketing

January 6, 2023September 1, 2023

A Guide to Marketing Sustainable Tourism Services

By Tom Mcloughlin, Founder, SEO Travel Sustainability is making an impact across a range of different industries, affecting everything from the cosmetic products we buy to the suppliers we buy ... Read more

November 16, 2022September 1, 2023

How to Promote Sustainability Through Your Travel Brand

Blog, marketing, Responsible Tourism, RT Marketing

By Tom Mcloughlin, Founder, SEO Travel There’s been a significant increase in interest in sustainable travel in the past few years. As protecting our planet becomes an increasing priority, many ... Read more

September 7, 2017September 7, 2017

2017 sees the biggest responsible tourism programme ever at WTM London

Press Releases, Responsible Tourism, WTM London

This year sees big developments in WTM’s Responsible Tourism programme, as it seeks to build on its ever-growing popularity and increase its profile amongst its mainstream audience. For the first ... Read more

December 10, 2014September 18, 2017

Why I think the DearTripadvisor Campaign is wrong

Blog, Carbon & Water, Certification, Responsible Tourism

A campaign has been launched calling on tripadvisor to make sustainability ratings more visible and to give its users the same control over them as for other categories.

October 14, 2014September 18, 2017

What do you get if you cross sustainable tourism with a sense of humour?

Blog, Carbon & Water, Responsible Tourism, RT Marketing

Could humour help engage guests and staff in your efforts to act responsibly? What examples are there of the use of humour in sustainable tourism communications?

July 7, 2014September 18, 2017

How to make a difference using social media marketing for tourism

Blog, Carbon & Water, Responsible Tourism, RT Marketing

Social Media gives travel companies an incredible opportunity. How can we use the tools better and provide leadership as well as noise?

July 1, 2014September 18, 2017

Would TUI merger push industry towards greater transparency and sustainability?

Blog, Carbon & Water, Certification, Responsible Tourism

Will TUI’s ongoing commitment to develop the sustainability of its portfolio, matched with its financial success, encourage more in industry to follow suit?

June 24, 2014September 18, 2017

20 beautiful words which remind me why I love travel

Blog, Responsible Tourism, RT Marketing

Across the world, different cultures have perfect words that capture the essence of why we travel. This is language designed to inspire better holidays

June 16, 2014September 18, 2017

Responsible Tourism increasingly makes good business sense

Blog, Carbon & Water, Responsible Tourism

Preparations are underway for World Responsible Tourism Day 2014 – and more than ever before the focus is on how operating responsibly is good for business.

May 28, 2014June 2, 2020

The art of destination marketing: inspirational storytelling to sell responsible tourism

Responsible Tourism, RT Marketing

The New ‘Reconsider South Africa’ destination marketing video is causing a stir online. Is this viral hit greenwash, or an example of excellent tourism marketing?

May 13, 2014September 18, 2017

5 travel apps & websites that bring responsible tourism alive

Carbon & Water, Responsible Tourism, Technology

WRTD Five travel apps & websites that bring responsible travel alive by enriching traveller experiences and building better relationships with brands

April 16, 2014September 18, 2017

Why the growth of Wellness Tourism is good for the responsible tourism market

Responsible Tourism, Social Economy, Trends

A new report showing the scale and potential for growth in Wellness Tourism makes good reading for anyone trying to market tourism responsibly.

March 19, 2014September 18, 2017

TripAdvisor GreenLeaders Programme: game changer for tourism certification?

Carbon & Water, Certification, Responsible Tourism

Should travel companies join Tripadvisor’s GreenLeader certification scheme? Harold Goodwin explains why he thinks it could be a game changer.. for good.

March 17, 2014June 2, 2020

Why you need to stop selling tourism products (and start telling better travel stories)

Blog, Responsible Tourism, RT Marketing

A new report says top trends for travel 2014 include ‘green’ and ‘meaningful’. How can responsible tourism businesses capture this growing market?

March 13, 2014September 18, 2017

Is it time to ban the word ‘sustainability’?

Carbon & Water, Development, Human Rights, Responsible Tourism

Is it time to ban vague talk of sustainability and instead focus on the specific actions necessary for us to achieve the ‘s’ word’s aims?

February 18, 2014June 22, 2017

Responsible tourism communication: Are we talking to the right people?

Blog, Responsible Tourism

Sometimes the art of good communication isn’t making sure you are saying the right thing. It’s talking to the right people, at the right time.

February 6, 2014September 18, 2017

The secret of good tourism communications (or why I hate towel reuse schemes)

Blog, Carbon & Water, Responsible Tourism

Communicating the benefits of responsible tourism has to connect to the reasons guests go on holiday. It is not the place for a lecture.

November 26, 2013June 22, 2017

Tourism and Wildlife: Turning crisis into opportunity

Blog, Responsible Tourism

South Africa’s response to the poaching crisis affecting rhinoceros and other wild animals has lessons for anyone working in tourism – whatever issues they face.

October 28, 2013September 18, 2017

SPOTLIGHT: World Responsible Tourism Day 2013

Carbon & Water, Disability, Responsible Tourism

Each month we feature a Logo user for World Responsible Tourism Day. But the growth of this initiative means most of the stories are still to be told. Next week ... Read more

August 27, 2013September 18, 2017

For TUI, responsibility and trust are the bottom line

Development, Responsible Tourism

For tour operators like TUI, trust and responsibility go hand in hand, and are increasingly seen as essential to how they do business.

June 24, 2013September 18, 2017

How to get responsible tourism communications right

Blog, Responsible Tourism, RT Marketing

How should RT companies connect when people don’t click on responsibility statements, and wouldn’t know whether your ‘village visit’ is an add on fig leaf of fake ethical respectability, or ... Read more

May 28, 2013September 18, 2017

Tripadvisor’s Greenleader certification: Leadership… or Greenwash?

Blog, Certification, Responsible Tourism

What is the significance of Tripadvisor’s new Greenleaders scheme? Will it help move the industry towards responsibility or is it just another ecolabel to add confusion to an already overcrowded ... Read more

May 20, 2013September 18, 2017

Calasi app helps consumers address aviation emissions

Blog, Carbon & Water, Responsible Tourism

For consumers who are concerned about the impact of their flight’s environmental impact, a new app from Calasi makes it easy to choose the flight with the lowest aviation emissions

May 13, 2013September 18, 2017

WTTC 2013 awards reward RT sustainable development efforts

Carbon & Water, Development, Responsible Tourism

The 2013 winners of the World Tourism for Tomorrow awards are a reminder of the breadth of issues such tourism operators address

February 26, 2013September 18, 2017

Sustainable stories and tourism marketing

Development, Responsible Tourism, RT Marketing

Responsible tourism companies need to get their sustainable stories out there for market advantage and to build trust and brand loyalty.