travel marketing

October 19, 2023October 18, 2023

What is a Customer Persona in Travel Marketing?

It’s a well-known piece of marketing advice that the best way to run any kind of successful campaign is to have a very clear understanding of who the intended audience ... Read more

August 28, 2023September 1, 2023

Why Local SEO is Important for Travel Brands

Blog, Destinations, marketing, Travel Industry, Trends

In today’s digital landscape, establishing a strong digital presence has become imperative for businesses across all industries. However, this is especially important in the travel sector which is built upon ... Read more

June 8, 2023June 7, 2023

Building a Community with your Travel Brand: Why is it Important?

Blog, marketing, Social Media, Travel Industry, Trends

By Tom Mcloughlin, Founder, SEO Travel Community building is a marketing approach that has been getting more and more attention in recent years. Consumer priorities and values are changing, and ... Read more

March 11, 2023March 1, 2023

The Best Way to Use AI Copywriting Tools for Travel Marketing

Blog, marketing

By Tom Mcloughlin, Founder, SEO Travel AI copywriting technology isn’t exactly a new development. Humans have been creating programs and software that use machine learning to answer questions and respond to ... Read more

February 3, 2023February 27, 2023

What is Content Repurposing?

Blog, marketing, Social Media

By Tom Mcloughlin, Founder, SEO Travel We all know the importance of reducing, reusing and recycling when it comes to waste. But what if we explained that a similar concept ... Read more

January 6, 2023September 1, 2023

A Guide to Marketing Sustainable Tourism Services

Blog, marketing, Travel Industry

By Tom Mcloughlin, Founder, SEO Travel Sustainability is making an impact across a range of different industries, affecting everything from the cosmetic products we buy to the suppliers we buy ... Read more

November 16, 2022September 1, 2023

How to Promote Sustainability Through Your Travel Brand

Blog, marketing, Responsible Tourism, RT Marketing

By Tom Mcloughlin, Founder, SEO Travel There’s been a significant increase in interest in sustainable travel in the past few years. As protecting our planet becomes an increasing priority, many ... Read more

September 30, 2022September 28, 2022

User Generated Content Marketing: A Guide for Travel Brands

Arabian Travel Market, Blog, marketing, Social Media, WTM London

By Tom Mcloughlin, Founder, SEO Travel Social media is everywhere at this point in time, or at least it can sometimes feel like it is. Not only are plenty of ... Read more

July 28, 2022September 1, 2022

A Guide to Travel Influencer Marketing for Brands

Blog, Blogging, marketing, Social Media

By Tom Mcloughlin, Founder, SEO Travel Whether you work directly in the marketing industry or just brush alongside it as part of your role in travel, you’ll likely have heard ... Read more

June 28, 2022June 27, 2022

What is the Difference Between Destination Management and Destination Marketing?

Blog, marketing, Travel Industry

By Tom Mcloughlin, Founder, SEO Travel What is the Difference Between Destination Management and Destination Marketing? Destination marketing is a topic that we’ve been discussing a lot on this blog ... Read more

May 26, 2022September 1, 2023

Destination Marketing in Tourism: What Brands Need to Know

Blog, marketing

By Tom Mcloughlin, Founder, SEO Travel When it comes to booking a travel experience, what drives you to visit a new destination? Have you been given a recommendation by a ... Read more

January 17, 2022September 1, 2023

How to Promote your Travel Blog – A Guide for Travel Brands

Blog, marketing

By Tom Mcloughlin, Founder, SEO Travel Setting up a travel blog is one of the most effective forms of content marketing in the travel industry. A blog is a brilliant ... Read more

December 14, 2021September 1, 2023

What is Branded Content? | A Guide for Travel Businesses

Blog, marketing

By Tom Mcloughlin, Founder, SEO Travel “Content” is a word that is thrown all over the place in the marketing world. You’ve got social media content, video content, blog content, ... Read more