This panel discusses the impact of attracting the sustainability-focused visitor, both locally and globally, through various sustainability, eco-tourism and biodiversity initiatives in the UAE. It will also highlight the importance of studying the visitor/tourist demographics that the country aims to attract and how the tourism industry is seeing this movement as an opportunity for growth. In addition, the panel provides an insight into Expo 2020’s aim to be a catalyst for sustainable practices and the partnerships taking place to influence and attract mindful visitors.