This year, the World Responsible Tourism Awards are dedicated to recognising those working across tourism who have done something extraordinary to address the many challenges of the pandemic.
The ambition of the awards remains as it always has been: to recognise businesses and destinations which are making tourism better so as to educate, inspire and challenge others to do likewise or do more.
However, this year the categories reflect the challenging situation the travel industry is facing, and the judges have awarded either Highly Commended or Commended to a far wider range of businesses and destinations than in other years.
Business Support – Highly Commended
Planeterra Foundation, Canada
Planeterra raised over $100,000 to address the immediate needs and strengthen their partners’ operations and established a Learning Hub to provide online resources, in English and Spanish.
Travelife for Accommodation, UK
Travelife developed a COVID-19 Operational Guidance Kit. Originally written in English, the advice is now available in Spanish, French, Greek and Turkish.
Xaus Lodge Community Development Trust, South Africa
The lodge mothballed so that post-pandemic it could return to hosting guests in the desert and provide community income for the two communities and employment for community members.
Guyana Tourism Authority; Guyana
JoAnna Haugen, Rooted, Ukraine;
Mali Lošinj Tourist Board, Croatia;
One to watch
Meaningful Connections – Highly Commended
Mejdi raised over $40,000 helping local communities; and started a livestreamed weekly travel show hosted by cofounder Aziz Abu Sarah to continue to educate travellers about responsible tourism.
The Responsible Tourism Mission Kerala created more than 1,000 short videos where local artists and artisans introduce themselves, demonstrate their activities and narrate stories.
Secret Paradise Tours, Maldives;
Village Ways, UK & India
Intrepid Travel, Global
Intrepid Travel developed more than 75 local trips within its key source markets.
Visit Jyväskylä, Finland
Hotel Salut initiative, run by Gremi D’Hotels de Barcelona, Spain
The hotels association put hotel beds at the service of the city, with logistical support from the Tourism Directorate of the City Council of Barcelona.
The NGO facilitated skills-based support from travel companies and secured over £300,000 in funding for grassroots /community-based NGOs.
Better Places., Europe
Better Places crowdfunding campaign for international drivers, guides, hotel employees, cooks etc has seen the Dutch responsible tourism pioneer raise €43,000 for different destinations and projects.
Wilderness Safaris, South Africa
Wilderness Safaris’ Covid Relief Conservation Heroes initiative saw over 12,000 people benefit from the company’s community impact support by the end of July.
GIVE Volunteers (Growth International Volunteer Excursions) USA;
Isibindi Africa Lodges, South Africa & Zimbabwe;
Make A Difference (MAD) Travel, Philippines;
Nepal Inside Out Treks & Tours, Nepal;
people and places, UK
peopleandplaces set up an e-volunteering programme with local partners in Morocco, The Gambia and Cambodia,providing English lessons and producing a training manual for schools reopening.
Revitalise has adapted and tailored its normal provision of holidays for differently-abled people and carers to provide urgent respite breaks for differently-abled people and carers during COVID-19.
Neighbours and Employees
Aga Khan Trust for Culture, India
AKTC worked with a group of 50 health workers to visit every home, making residents aware of COVID-19 while distributing masks made locally by women previously making tourist souvenirs.
Arena Hospitality Group (AHG), Croatia
AHG prepared 100 lunch packages each day for local hospital staff; donated 35 LCD TV for patients; while 20 housekeepers assisted in the preparation and cleaning of new hospital spaces.
Casa Andina provided 3,200 free nights and food to key workers, police and firefighters; and offered flexible all-inclusive accommodation to people struggling to pay their rent
Change-a-life Bwindi (CaLB), Uganda
CaLB raised a crowdfund that supported 16 reformed poachers’ families, 13 Batwa families, 10 Batwa teenage girls, 30 women weavers, 16 Tailoring girls and 6 Project staff. They thanked donors by planting 270 indigenous trees and ‘naming’ the tree after each contributor.
Cocina Collective, Philippines
The Cocina Collective Project worked with a local hotel as well as its staff, chefs and farmers to create a food distribution network, raising £8k and distributing almost 40,000 bags of food.
Grootbos Private Nature Reserve, South Africa
The luxury eco-reserve lodge reinvented their early learning space as a feeding scheme hub helping to feed between 1,800 to 2,500 people per day; and also supported local seamstress entrepreneurs to provide over 10,000 washable cloth masks for the community.
Treeline Urban Resort, Mulberry Boutique Hotel and Jaya House Hotels joined forces to provide 450+ meals a day to those people most affected by the pandemic.
Polwaththa Eco-Lodges developed a conservation book club and home-schooling resources helping children practice conservation at home; and worked with the local community to build a new sluice gate, aiding better control of water flow to paddy fields, helping support up to 20 local families.
Sandals Foundation, Jamaica
The Sandals Foundation donated JMD $5 million to purchase ventilators for hospitals, and $2 million to support food security and welfare needs in Jamaica.
Uthando provided emergency relief support and assistance to 35 community development projects in South Africa, raising £100k to provide daily meals to thousands of locals.
Access the video by clicking here: https://responsibletourism.wtm.com/Awards2020/