World Travel Market 2014, the leading global event for the travel industry, will give an insight into the future of blogs during this year’s WTM Blogging Progamme.

There are two parts to the final blogging session of WTM 2014, both run by two of the world’s most successful bloggers and biggest travel influencers online, Melvin Boecher (Traveldudes.org) and Keith Jenkins (VelvetEscape.com). The session will immediately follow WTM’s inaugural Blogger Speed Networking event on Thursday 6 November.

WTM has been running a popular blogging programme for both bloggers and exhibitors since 2011.

This year, bloggers – both established and those wishing to explore the medium, as well as industry representatives that are interested in working with bloggers – can learn from case studies of some of the most successful blogger campaigns and find out about best practices and collaborative successes.

The first part of this year’s seminar session, Turning Experience into Successful Experiments, showcases some of the most successful travel blogger campaigns, using social media. In what promises to be an insightful and revealing session, presenters and leading travel bloggers Boecher and Jenkins, will discuss how and why these campaigns were so successful.

During the second part of the seminar session, Boecher and Jenkins will reveal the findings of a blogging White Paper put together by the world’s leading travel bloggers and travel industry decision-makers.

Called The Social Travel Summit White Paper – Travel Blogging and Social Media, this part of the seminar session will cover best practices and collaborative success, investigating such issues as how bloggers maintain credibility when they combine editorial and commercial roles and the guidelines to follow when collaborating with a blogger. The White Paper also covers how to evaluate a blogger’s return on investment (ROI) and how the industry should go about choosing a blogging partner.

Boecher and Jenkins will also use their expertise as founders of iambassador and the onlineROIcalculator to reveal how the growth of technology will shape the blogger of the future.

World Travel Market, Senior Director, Simon Press, said: “Since WTM introduced its first blogging programme, in 2011, it’s been standing-room only. That these sessions have been so well attended proves just how important blogging is to the travel industry.

“In recognition of this, we have dedicated even more time and space to this growing medium for 2014.”

The blogging seminar session takes place in the Travel Tech Theatre TT390 (Hall entrance N1).

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About World Travel Market

World Travel Market, the leading global event for the travel industry, is the must-attend four-day business-to-business exhibition for the worldwide travel and tourism industry.

More than 50,000 senior travel industry professionals, government ministers and international press, embark on ExCeL – London every November to network, negotiate and discover the latest industry opinion and trends at WTM.

WTM, now in its 35th year, is the event where the travel industry conducts and concludes its deals.

WTM 2013 generated more than £2 billion of travel industry contracts, revealed independent research by Fusion Communications.

WTM is owned by the world’s leading events organiser Reed Exhibitions (RE), which organises a other portfolio’s of travel industry events including IBTM Events, the world’s leading showcases for the meetings and events industry and International Luxury Travel Market events.

In 2013, RE held more than 500 events in 40 countries bringing together more than six million people from around the world generating billions of dollars in business.

Reed Exhibitions

Reed Travel Exhibitions (RTE) is the world’s leading provider of exhibitions in the travel and tourism industry, with a wide-ranging portfolio of 21 international events in 14 countries throughout the Americas, Europe, the Middle East, Asia Pacific and Africa.

Its market-leading, business-to-business events cover all elements of travel and tourism, including leisure travel, luxury travel, meetings, events, incentives and business travel, as well as golf, ski and spa travel.

RTE is part of Reed Exhibitions.

www.reedtravelexhibitions.com