“Understanding and successfully reaching the LGBTQ+ traveller” is the first webinar taking place on Monday 22 June at 2pm, British Summer Time (BST)
This Pride Month, EQUAL Africa in partnership with WTM Africa, Africa Travel Week and IGLTA is proud to present its first in a series of webinars dedicated to LGBTQ+ travel organised by WTM Global Hub – WTM Portfolio’s new online portal.
In 2012 the first United Nations’ World Tourism Organisation (UNWTO) report on LGBTQ+ Tourism reported on figures of around USD 165 billion per annum as the market’s global value.
Five years later, a revised value of USD 211 billion was published by UNWTO. That’s a staggering 27% increase in spending value. Further research has shown a steady growth of travel spend within this market.
A recent survey by International Gay and Lesbian Travel Association (IGLTA) has shown that LGBTQ+ travellers are set to be one of the first target markets to start travelling again once borders are open.
“Understanding and successfully reaching the LGBTQ+ traveller” webinar will help businesses to attract this dynamic segment by giving an overview on recent market developments and the strong relationship between LGBTQ+ tourism and equal rights, while also offering insights into the ways destinations and businesses can work together to gain credibility with LGBTQ+ travellers.
President and CEO of the IGLTA, John Tanzella will kick-start the session by unpacking the organisation’s key findings from their survey.
Consultant in LGBTQ+ Destination Development, Peter Jordan will then provide you with a better understanding of this segment and award-winning LGBTQ+ travel blogger, Meg Van Eyck will end of the discussion by providing practical ways to attract the LGBTQ traveller to your destination.
Former Secretary-General of UNWTO, Taleb Rifai says:
“We’ve a collective responsibility to stand against discrimination, fight stereotypes and become vehicles for social change. I therefore call upon each of you to embrace the benefits associated with LGBTQ+ tourism and become ambassadors for mutual understanding and respect of universal human rights. Together, we can work towards shaping a more respectful, inclusive and tolerant future in tourism”.
This is the crux of what EQUAL Africa aims to do with these webinar series.
Martin Hiller, content and creative director for Africa Travel Week said:
“These webinars will be a celebration of the significance and power of the dreams of the LGBTQ+ Traveller. Don’t doubt the importance of our time together. We can be the catalysts for shaping the future of LGBTQ+ travel in Africa and the rest of the world,”.
Webinar: “Understanding and successfully reaching the LGBTQ+ traveller”
Date: 22 June 2020 – Monday
Time: 2pm, British Summer Time (BST)
Launched on April 23, WTM Global Hub aims to support travel industry professionals around the world.
WTM Global Hub can be found at https://hub.wtm.com/.
#IdeasArriveHere #TogetherWeStand #OneTravelIndustry #RoadToRecovery #TravelIndustry #EuropeanTourism #SaveTourism #TogetherInTravel
About World Travel Market
World Travel Market (WTM) Portfolio comprises nine leading travel events across four continents, generating more than $7.5 billion of industry deals. The events are:
WTM London, the leading global event for the travel industry, is the must-attend three-day exhibition for the worldwide travel and tourism industry. Around 50,000 senior travel industry professionals, government ministers and international media visit ExCeL London every November, generating over £3.71 billion in travel industry contracts. http://london.wtm.com/
Next event: Monday 2nd to Wednesday 4th November 2020 – London #IdeasArriveHere
Travel Forward London is the leading travel technology event, co-located with WTM London. Travel Forward is renowned for showcasing the next-generation technologies for the travel, tourism and hospitality industry. Over 19,000 travel officials and 150+ innovative solution providers attend for 3 days of cutting-edge insights, open debate and unrivalled networking opportunities. The combination of a 2-day conference, interactive exhibition and Startup showcase makes Travel Forward truly unique. http://travelforward.wtm.com/
Next event: Monday 2nd to Wednesday 4th November 2020 – London #NeverStandStill
WTM Latin America attracts around 19,000 participants – 11,586 unique. The trade show, which takes place in São Paulo, has a worldwide audience that meets to establish the direction of the travel industry. The event is recognised for attracting a high level of professionals from the segment, including buyers and travel agents. It also offers programmes with qualified content and plenty of opportunities for networking and generating business that is relevant to the travel industry http://latinamerica.wtm.com/.
Next event: Tuesday 20th to Thursday 22nd October 2020 – Expo Center Norte, São Paulo
London Travel Week, brought to you by WTM London, is the one-stop-shop for event hosts and visitors to be able to shape the next 12 months of travel together. The festival of events supports the global travel and tourism industry through capturing invaluable news and enhancing industry connections. https://londontravelweek.wtm.com/.
Next event: Friday 30th October to Thursday 6th November 2020
WTM Africa launched in 2014 in Cape Town, South Africa. More than 6,000 travel industry professionals attend Africa’s leading inbound and outbound travel and tourism market. WTM Africa delivers a proven mix of hosted buyers, media, pre-scheduled appointments, on-site networking, evening functions and invited travel trade visitors. http://africa.wtm.com/.
Next event: Wednesday 7th to Friday 9th April 2021 – Cape Town International Convention Centre
Arabian Travel Market (ATM), now on its 27th year, continues to be the focal point for the Middle East’s resilient and ever-changing travel and tourism landscape and prides itself on being the hub of all travel and tourism ideas – providing a platform to discuss insights on the ever-changing industry, share innovations and unlock endless business opportunities. While the live show has been postponed to 16-19 May 2021, ATM will keep the industry connected by running an ATM Virtual Event from 1-3 June 2020 featuring webinars, live conference sessions, speed networking events, one-on-one meetings, plus so much more – keeping the conversations going and delivering new connections and business opportunities online. www.arabiantravelmarket.wtm.com.
Next event: Sunday 16th to Wednesday 19th May 2021 – Dubai
Reed Exhibitions is a leading global events business. It combines face-to-face with data and digital tools to help customers learn about markets, source products and complete transactions at over 500 events in almost 30 countries across 43 industry sectors, attracting more than 7 million participants.
Our events, organized by 35 global offices, leverage industry expertise, large data sets and technology to enable our customers to generate billions of dollars of revenues for the economic development of local markets and national economies around the world. Reed Exhibitions is part of RELX, a global provider of information and analytics for professional and business customers across industries. www.reedexhibitions.com
Reed Travel Exhibitions is the world’s leading travel and tourism event’s organiser with a growing portfolio of more than 20 international travel and tourism trade events in Europe, the Americas, Asia, the Middle East and Africa.
Our events are market leaders in their sectors, whether it is global and regional leisure travel trade events, or specialist events for meetings, incentives, conference, events (MICE) industry, business travel, LGBTQ+ travel, luxury travel, travel technology as well as golf and spa travel. We have over 35 years’ experience in organising world-leading travel exhibitions. https://www.reedtravelexhibitions.com/