Being agile in a time of Crisis

The pandemic taught travel firms about flexibility, repaying or holding onto customers, to cope with rapid change, staffing, and dwindling income. That experience is again being tested due to war, unpayable fuel bills, and recession. If anything, the past three years have taught the industry to respond quickly and with resilience.

But what have we learned for keeps, and what challenges are still to come? Automation and sustainability top the list while long-term consumer cutbacks and company failures are inevitable. Our panel of experts outlines a strategy for coping and remaining agile in times of crisis.