Growing Consumer Demand for Responsible Tourism with Tanya Beckett, Broadcaster, BBC

Consumer surveys by, Expedia, Euromonitor, IBM, and the Boston Consulting Group reveal a rapidly changing market. Consumers from nearly all source markets, in ever greater numbers, are seeking more sustainable holidays. Increasingly travellers are looking to purchase more sustainable travel opportunities, but they report that these options are difficult to find. In this session, you will hear from industry leaders about the latest sustainability trends and how to respond to them.

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