The year 2022 looks fairly promising for APAC-MEA region with borders opening up and restrictions being eased. While, Travel patterns have become difficult to predict now more than ever. Millennials aren’t looking for product and services but unique personalized experiences which can be harnessed by technology. The task at hand for the revenue managers, marketers, and distribution teams has never looked more challenging. How will ‘technology’ help the hoteliers resolve the challenges while trying to engage, understand and convert their guests at the same time?