Erik Wolf is the visionary founder of the world’s food tourism industry and of the World Food Travel Association. He is a highly-sought speaker, thought leader, strategist and consultant, in the US and abroad, on food and drink tourism issues, and is considered the go-to food tourism industry resource for media outlets that include CNN, the BBC, the Wall Street Journal, Newsweek, NBC, Forbes, PeterGreenberg.com, Huffington Post, the Australian Broadcasting Corporation and many more. Erik has consulted to leading global brands that have included American Express, Disney, Marriott and Royal Caribbean Cruise Line. He also regularly advises cities, regions and countries, and organizations such as UNESCO’s Creative Cities Network gastronomy program and the UNWTO’s Gastronomy Network. His articles, research and books have been translated into dozens of languages.
After a long day of stunning sights, unusual sounds, interesting smells, and at least 100 certainly never-before snapped pictures of the Leaning Tower of Pisa, we ended up for a late ... Read more
Nano means small, really, really small. When you think about a nanosecond, that’s not a long time, is it? Now think about how many seconds, or nanoseconds, there are in ... Read more
Charting a path towards success with food and beverage tourism. Many times, charting a course for success with food tourism can appear to be a daunting task, not just for ... Read more
There is no denying that review websites are part of our travel planning process today. No matter whether travellers use Trip Advisor for hotels and attractions, Yelp for restaurants or ... Read more
How Secondary and Tertiary Destinations are Poised to Prosper For the new food traveller, nothing quite scratches the itch better than your first trip to France or Italy. But after ... Read more
A group of 200 industry food tourism industry leaders met last April at the Basque Culinary Center in San Sebastian, Spain at a conference co-hosted by the United Nation (UN) ... Read more
Food continues to be one of the most important subjects for travelers. And why not, with new television shows featuring chefs and chef competitions? We all eat, and well, most ... Read more
Think about any “tourist trap” restaurant. Now that you’ve got that image in your mind’s eye, it’s probably not far from a major monument or attraction, right? The menu is ... Read more
Consumers take their eating behaviours on the road and destinations and businesses alike can woo new customers and more positive word-of-mouth by catering to otherwise unanticipated or unaddressed consumer behaviors. Foodies choose ... Read more
How do your customers or visitors perceive a new food or drink experience before it even happens? Knowing the answer to that could be the difference between increased sales, or ... Read more
