Britain Unites To Thank Our NHS

Britain Unites To Thank Our NHS

A nationwide initiative, brought together by the tourism industry, is offering the NHS free tickets to attractions & venues across the UK.

A new initiative that will give the NHS free or discounted admission to a wide variety of attractions, venues, restaurants and bars, at the end of the COVID-19 lockdown, is being launched by a group of UK travel industry professionals, operating under the name “Britain Unites”.

The group have launched an online directory featuring all venues who have agreed to make an offer. NHS staff can visit to easily book their experience and receive their complimentary or discounted ticket.

The campaign is the brainchild of tourism expert, Emma-Jane Nutbrown. She comments “The pandemic brought tourism to a standstill causing huge job and revenue losses, at the same time our heroic NHS has been on the frontline risking their lives for us. As an industry, we wanted to find a way to give back to them, whilst helping to stimulate tourism again and reviving our countries businesses.”

“For me, tourism is the industry of dreams, and after the NHS are dealing with little to no COVID patients, we’re in a position to offer them all a break from the pandemic; whether that be a meal out on-the-house or a visit to our country’s incredible selection of attractions!”

Natalie Browne, who sits on the Britain Unites committee and is International Sales Manager at ‘The Original Tour’ and ‘Bath Bus Company’, part of Extrapolitan, comments “We are proud to be part of the national response from UK’s Travel & Tourism industry to the current crisis. COVID-19 has completely halted Travel so through our efforts, we hope to re-ignite domestic travel whilst offering a heartfelt thanks to our wonderful NHS”.


  •     Primary contact: Emma-Jane Nutbrown, Founder of That’s The Ticket Tourism Consultancy, and Britain Unites.
  •     Media assets: Amy Hughes, Creative Director at That’s The Ticket Tourism Consultancy.

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