Instagram’s website has been redesigned. On the face of it, that’s very nice but there’s not a lot to shout about. It does look better, certainly. Only three images are ... Read more
How often have you clicked on a link to an article on your Facebook feed only to sit for what seems like an eternity before something shows up? According to ... Read more
There was a distinct moment when David Coulthard realized he had ‘cracked’ the challenge of encouraging his staff to adopt social media. The marketing manager of Salisbury Cathedral in south-west ... Read more
In one of the many presentations made at our inaugural Social Travel Britain conference in Salisbury over the past few days, Dr Philip Alford of Bournemouth University said that maybe ... Read more
They were first spotted in 2007. They were given the official thumbs-up in 2009. Now they are everywhere. You cannot escape. By they, I mean hashtags. I was watching television ... Read more
In the past week, Facebook has made it’s latest attempt to grab a bigger share of the geolocation market with the launch of Place Tips. These nuggets of useful and ... Read more
Over the past five years, bloggers and brands have built fictitious number of real followers. They have bought followers, blindly followed everybody that follows them (without regard) or hashtagged to ... Read more
A ruling by Britain’s Advertising Standards Authority last week threatens to remove a key plank from the content marketing strategies of travel companies. The ruling rapped Mondelez, the parent company of ... Read more
I came across a great article by Mashable entitled, ‘5 Tips for Using Social Media During Conferences’describing how best to interact when attending conferences using social media. With World Travel ... Read more
I don’t know how I feel about Storify. I mean, we’ve been together for two years now and I’ve never been let down. Yes, I’ve dumped others. Farewell, Foursquare. So ... Read more
We spoke in our last blog post about why Instagram was the star social performer for 2014. Just this week, we have heard how the Australian state of Queensland has ... Read more
Let’s put video to one side for a moment. But if you accept that images are very important to your social media strategy, then Instagram has to be near the ... Read more
TBU Nantes, our sixth (!) blogging and social media conference ended last week after three days of networking, learning and discovery. I was particularly proud of the conference lineup this ... Read more
You cannot fail to have noticed the Ice Bucket Challenge videos that have been filling our Facebook news feeds over the summer. According to Facebook, between 1 June and 1 ... Read more
It’s called click-baiting, whereby fantastically humorous quizzes await those who link through and then (usually) share the results with friends on Facebook. In this case, ‘Canvey Island (oh dear)’ said ... Read more
Image: Dilbert Some news in the last few days has reminded me of one of the subjects I was addressing at my World Travel Market seminar back in 2010. The ... Read more
This post’s title is a much repeated question and one that is often answered by digital agencies with “What is the ROI of a chair or a phone?” The chair ... Read more
I work with social media in travel every day. Nose down to the grindstone, I don’t sniff the air often enough to always gauge what others are doing. But this ... Read more
In preparing monthly reports for travel clients on how well their social media is faring, I’m a fan of Twitonomy in gathering data on Twitter. It gives you a pile ... Read more
If you are on Twitter, you won’t need any introduction to the concept of newsjacking. It is the, some say shameless, practice of jumping on board something that is happening ... Read more
There have been a few more blog posts doing the rounds recently announcing the death of the social media consultant. The broad argument goes that, as companies have gotten used ... Read more
Facebook autoplay videos are the new Marmite – people either love them or hate them. Either way, they are hard to ignore. Starting last September, Facebook started trialling autoplay videos ... Read more
Twitter has become a commercial beast for some time now. But until last week, I’d not really considered it as a potential business tool, instead using the network for chat. ... Read more
You have just received a new Like on your brand’s Facebook page. Job done. In fact, the job is far from done and it is beginning to get even harder. ... Read more
Social media is now an important part of the marketing mix for African travel organisations. The vast majority of businesses now have some form of social media presence. My company, ... Read more
Screenshot by Jennifer Van Grove/CNET There’s an old saying in journalism that goes like this: One is interesting, two is co-incidence, three is a blog post. That is to say, ... Read more
Thomas Cook Group has this week launched what it calls a “travel industry first”. Holidays to go! is a Twitter-driven offer engine that lets holidaymakers tweet at the company where ... Read more
Image: Macca Sherifi More than 165 travel bloggers gathered in Newcastle/Gateshead at the weekend in the year’s first UK gathering, allowing observers (including me) to test the waters of the ... Read more
Facebook, which has just celebrated its tenth birthday, issued its latest results at the end of January and the results and comments from senior executives contained plenty of messages for ... Read more
Stick a pin in a map of the UK and chances are that you’ll find an Instagram community at work in the area. From Cumbria to Dorset, groups have sprung ... Read more
