South African Tourism is building on its recently launched campaign, Discover YOUR South Africa, at WTM London.
The campaign uses the latest EEG-brain-reading technology to record electrical activity in participants’ brains as they walk through a series of rooms showcasing the destination’s scenery, food & wine, culture, city life and wildlife highlights.
Using the information gathered from these visceral reactions, each user’s unique travelling style and personality profile – such as authentic adventurer, culture junkie or urban nomad – was identified to generate a personalised South Africa itinerary that best matched their results.
SAT will be bringing elements of this immersive experience to the stand at WTM so attendees can find out what would make their ultimate trip to South Africa.
In addition, SAT will broadcast Facebook Live sessions every day at WTM for agents, following the recent launch of a new series of five Facebook Live videos, which took place each month from June to October.
Each video focused on one region of the country with a special guest offering top tips on the best experiences for holidaymakers and providing travel agents with insider insights on the area.
As a first for South African Tourism, this initiative is planned to continue on-stand at WTM each morning, so travel agents can hear insider tips from stand members and participate in a live Q&A via SAT’s Facebook group.
New airlift to the country is expected to help boost interest in the region.
This autumn, British Airways will be offering 38 direct flights per week to Cape Town, Durban and Johannesburg, the airline’s largest schedule ever to South Africa, with the launch of a three-times-a-week flight between London and Durban on October 29.
BA is also adding four more flights per week to its existing double-daily London Heathrow to Johannesburg schedule on October 28.
Operated by its newest aircraft, the Boeing 787-800 Dreamliner, the new flights will run alongside the existing 14 weekly A380 services, bringing the total frequency to 18 a week.
Furthermore, BA will again increase its Cape Town schedule over the South African summer to provide double-daily flights from London Heathrow as well as three weekly flights between Gatwick and Cape Town.