Promote Iceland has a lot of developments to share at WTM London. It expects British Airways’ thrice weekly, year-round Airbus A320 service between London Heathrow and Reykjavik, which started in late October, to be the catalyst for more visits from the UK. New hotels will welcome these visitors, including the Canopy Reykjavik City Centre, the launch property for a new lifestyle brand from Hilton. Iceland’s own chain Kea Hotels recently opened the Storm Hotel in Reykjavik.

Stand number: EU840c