The Polish Tourism Organisation’s 2020 WTM Information and News Stories

• The PTO will unveil plans to promote city breaks with a fresh perspective in 2021, with visitors being encouraged to explore Poland’s cities without crowds in the quieter post-COVID period
• The PTO will also announce plans to showcase adventure tourism in 2021, as more and more travellers look to experience more rural areas. This promotion will centre around messaging that celebrates the country’s diverse landscapes combining natural beauty with adventure opportunities
• 16 Polish destinations received a Google Maps’ Golden Pin Award in 2020. These awards were handed out to locations which are highly rated by Google Maps users and include Malbork Castle, Lazienki Royal Park and Africarium. Full information can be found here: www.poland.travel/en/poland%E2%80%99s-golden-destinations

Tour operator and agent opportunities 

• Focus on city breaks and cultural tourism without crowds, open green spaces, and ease of access to nearby towns / outdoor adventure spots
• Capitalise on travellers’ desire for more natural / outdoor adventure breaks whilst emphasising Poland’s varying landscapes that make a variety of outdoor activity possible (hiking, kayaking, canoeing, cycling, skiing etc.)

Why Poland at WTM Virtual:

• Learn how some of Europe’s most loved cities can be discovered anew (with less crowds)
• Meet 32 Polish partners from regional tourism boards to health and wellness facilities
• Get more information about one of Europe’s most diverse tourism offerings in 2021 (cultural tourism and city breaks, outdoor adventure, health and wellness, historical tourism etc.)

Less crowds, more fun: Poland to promote city breaks with a fresh perspective 

Polish cities are more than just a city centre, many different cultures have helped shape these cities over hundreds of years and new tours will be organised in 2021 to help spread visitors across the country. With approximately 90% of UK respondents to a Polish Tourism Organisation survey stating the country’s cities were their most important tourism attraction. Tourists are being encouraged to make the most of the quieter post-COVID period to create a more intimate travel experience, whether they are checking out the UNESCO-protected Old Towns of Krakow and Warsaw, the peaceful waterways of Wroclaw and Gdansk or the buzzing bars and side streets of Lodz and Poznan. www.poland.travel/en/travel-inspirations

The year of the great outdoors: Poland showcases its adventurous side in 2021

The Polish Tourism Organisation will focus on promoting the country’s diverse adventure tourism offering during 2021. From one of Europe’s most picturesque kayaking and canoeing settings in the Masurian Lake District (adequately known as the land of a thousand lakes) and cycling along the Baltic Coast via the ‘Green Velo Trail’ to hiking and skiing in the Tatra Mountains, Poland’s wealth of diverse, picturesque landscapes and unique wildlife (including Europe’s largest land mammal, the European Bison) make the country one of Europe’s most intriguing outdoor adventure prospects. www.poland.travel/en/experience/extreme-adventure