Croatia’s policy of encouraging the filming of blockbuster shows on its shores is paying off, with several high-profile films choosing the eastern Mediterranean destination as a backdrop – including the next James Bond movie and the Mamma Mia sequel.
The country has implemented a favourable taxes policy to encourage production companies to film in the country – following the huge success of Game of Thrones, which is part-filmed on location in Croatia. And will use it growing film and TV industry to promote itself at WTM London 2017, Monday 6 – Wednesday 8 November.
Among the 16.6 million visitors from Europe to Croatia last year were ‘Throners’ – die-hard fans of the cult TV series, keen to see where the epic show was filmed. Such is the success that Game of Thrones-themed guided tours have sprung up in tourist hotspots such as Dubrovnik, which is the setting for King’s Landing and Blackwater Bay.
Elsewhere, Lokrum Island, 600 metres off the mainland, is the setting for the city of Qarth; Sibenik serves as the city of Braavos, while Split doubles as Meereen in the show.
Hollywood has also set its sights on Croatia as a backdrop for several movies.
Such is Croatia’s popularity among film-makers, the destination has usurped Greece as the setting for the second Mamma Mia movie. Filming of Mamma Mia: Here We Go Again – starring Meryl Streep, Colin Firth, Pierce Brosnan, Julie Walters and Amanda Seyfried – started in autumn 2017 on the Croatian island of Vis, one of the farthest inhabited islands in the country.
Meanwhile, James Bond’s next top-secret mission has been revealed. Actor Daniel Craig is heading to Croatia next year to film the 25th Bond movie, with a working title of Shatterhand.
Furthermore, Stormtroopers and other aliens from galaxies far away were spotted on the streets of Dubrovnik last year as Lucasfilms worked on Star Wars VIII, The Last Jedi.
Up-coming movie Robin Hood: Origins, staring Jamie Foxx, Jamie Dornan, Taron Egeron and Eve Hewson, began filming in Dubrovnik in February 2017.
In what has been described as ‘the most ambitious Hollywood project to be produced in Croatia’, the film saw Dubrovnik’s city walls and Posat harbour doubling as Robin Hood’s home territory of Nottinghamshire.
Not surprising, then, that Croatia has attracted a number of A-list stars on holiday recently, including John Malkovich, Julia Roberts and Leonardo DiCaprio.
Ivona Grgan, director of The Croatian National Tourist Office, said: “For decades, discerning holidaymakers have discovered the beauty of Croatia and what it has to offer.
“Now, thanks to a huge surge in demand among the makers of blockbuster movies and unmissable TV dramas, our wonderful country has been projected into the cinemas, TV screens and mobile devices of a whole new audience.
“We’re already seeing demand among fans who want to flock to Croatia to see where their favourite show was filmed. For example, thanks to Game of Thrones, searches to Split are up 120%.”
“The Greek islands of Skopelos and Skiathos, where the original Mamma Mia was filmed, saw a 13% increase in visitors and Croatia is looking to achieve a similar increase once Mamma Mia: Here We Go Again is released next summer.”
WTM London, Senior Director, Simon Press said: “It’s great to see Croatia using the TV and film industry to help fuel tourism. The success of the hugely popular epic TV show Game of Thrones, and the fact Hollywood is now regularly using Croatia as a film location, gives the country the opportunity to be seen and experienced by a whole new generation.”
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About Arabian Travel Market (ATM) is the leading, international travel and tourism event in the Middle East for inbound and outbound tourism professionals. ATM 2017 attracted almost 40,000 industry professionals, agreeing deals worth US$2.5bn over the four days. The 24th edition of ATM showcased over 2,500 exhibiting companies across 12 halls at Dubai World Trade Centre, making it the largest ATM in its 24-year history. www.arabiantravelmarketwtm.com Next event 22-25 April 2018 – Dubai.
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About Reed Travel Exhibitions
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