On a visit to Brazil, Charlie Cracknell underlined the importance of uniting technology, relationships and business generation
The Senior Exhibition Director of Reed Exhibitions, Charlie Cracknell, was in São Paulo this week for a series of meetings with representatives from the tourist industry. The agenda was organized to promote the event ad listen to the expectations and needs of the market, which must be reflected in the 2017 edition of WTM Latin America.
The executive took the opportunity to add his experience of the Reed Exhibitions portfolio to the initiatives that are being developed by the company’s Brazilian team. This will be the fifth year of WTM Latin America, which will be held in Expo Center Norte in São Paulo, from 4 – 6 April, and everything is being organized to deliver the best possible relationship and business event to those taking part.
“Latin America is a market that represents an enormous opportunity. It’s important for us to understand the players and reflect their expectations in an event that materializes the best relationship and business environment”, said Charlie Cracknell. “We created a promotions’ programme that visited nine countries in the region. The initiative was very successful, so much so that based on the meetings held in Central America, we were able to get close to the local trade and ensure the presence of Panama and El Salvador in this edition of the show”, the executive added.
According to the director, WTM Latin America, this year in its fifth edition, has established itself as the main event in the industry in the region in the first half of the year. “In 2017 we’re working with a lot of information that’s helping us format the show more assertively and efficiently“, he said.
About WTM Latin America
WTM Latin America, now in its 5th year, attracts almost 9,000 unique senior executives interested in the Latin American travel industry. The 2016 event generated US$ 370 million of new business which was conducted between exhibitors and buyers. WTM Latin America is part of WTM Portfolio of events, which also includes World Travel Market London, World Travel Market Africa, Arabian Travel Market, WTM Connect Asia and International Golf Travel Market. www.wtm.com. http://latinamerica.wtm.com.
About Reed Travel Exhibitions
Reed Travel Exhibitions (RTE) is the world’s leading provider of exhibitions in the travel and tourism industry. Its wide-ranging portfolio of events around the globe covers leisure travel, luxury travel, meetings, incentives and business travel. RTE, which organizes more than 20 events around the world, includes three portfolios: World Travel Market, IBTM Events and International Luxury Travel Market. RTE is a business unit of Reed Exhibitions. www.reedtravelexhibitions.com.
About Reed Exhibitions
Reed Exhibitions is the world’s leading events organizer, with over 500 events in 30 countries. In 2015, Reed brought together over seven million events participants from around the world generating billions of dollars in business. Today Reed events are hold throughout Americas, Africa, Europe, Middle East, Asia and Oceania, and organized by 40 fully staffed offices. Reed Exhibitions serves 43 industry sectors with trade and consumer events. It is part of the RELX Group plc, a world-leading provider of information solutions for professional customers across industries. www.reedexpo.com.
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