Slovenian Tourist Board at WTM Virtual

Slovenian Tourist Board at WTM Virtual

The Slovenian Tourist Board’s 2021 WTM Information and News Stories:

  • STB to host an exclusive ‘green gastronomy’ press conference on Wednesday the 11th of November at 3pm
  • STB celebrates being named European Region of Gastronomy 2021 by unveiling a new ‘green gastronomy’ video which explores how Slovenian gastronomy and fine dining are inherently connected with local producers and the natural world
  • The destination is also unveiling a new ‘Global Green Cuisine’ certification aimed at improving the sustainability of Slovenia’s culinary sector
  • Find out more about the first ever Michelin guide to Slovenia, and the new Michelin Sustainability  Award, launched this year in Slovenia
  • Lake Bled named best experience in Europe in Lonely Planet’s new Ultimate Travel List

 Tour operator and agent opportunities:  

  • Focus on green gastronomy and wine breaks, promoting links between local producers and the chefs celebrated in the new Michelin guide to Slovenia
  • Emphasis on cycling and outdoor breaks following Pogacar and Roglic’s excellent performances in this year’s Tour de France
  • Ongoing promotion of the 270km Juliana Trail

Why Slovenia at WTM Virtual:

  • Global Leading Destination in Responsible and Green Tourism
  • Unique tour packages and media stories
  • Focus on Slovenia as European Region of Gastronomy 2021
  • New ‘green gastronomy’ video and Green Cuisine Label announcements
  • Learn about the Michelin Sustainability Awards, announced in Slovenia
  • ‘Green gastronomy’ press conference will take place Weds 11th November, 3pm

Celebrate Green Gastronomy in Slovenia, European Region of Gastronomy 2021

Slovenia combines a rich natural larder and historic food traditions with influences spanny Italy in the west, and Austria and Hungary to the east. Pair this with world-class chefs, a new Michelin guide and a calendar full of culinary events, and it is easy to understand why Slovenia will celebrate next year having been named European Region of Gastronomy 2021.

In 2020, the first ever Michelin guide to Slovenia was unveiled, with a total of 52 restaurants and six chefs being awarded a total of seven Michelin stars. Amongst these is Ana Ros, named the world’s best female chef in 2017 and now proud owner of two Michelin stars at her restaurant Hiša Franko. This November Slovenia will unveil the new ‘green gastronomy’ video, which provides a unique insight into all six Michelin star chefs. Viewers will enjoy a taste of the unspoiled nature and the wonderful environment that help create a variety of unique local ingredients including cheese, mushrooms and wine.

A Tour de Force of cycling adventures in Slovenia 

Slovenia entered sporting history this year as Tadej Pogacar became the first Slovenian to win the Tour de France’s coveted yellow jersey, as well as being the second youngest overall winner in the race’s history. In addition to this, fellow Slovenian Primoz Roglic came in second place, confirming Slovenia as one of the finest destinations for producing world class cyclists.

In celebration of this latest momentous sporting achievement, 2021 could be the year to experience your own Slovenian cycling adventure. Train like a Tour de France champion along 232km of alpine roads that weave from Bled, Bohinj, towards Soča Valley. Alternatively, go green on the world’s first sustainable cycling trail, ‘Bike Slovenia Green’, which exclusively connects green-certified locations.

Additional information

Slovenian Tourist Board

Dimičeva 13, SI-1000 Ljubljana, Slovenia

Phone no.: 00386 (0)1 5898 550, fax: 00386 (0)1 5898 560

Aleksandra Lipej, Global Public Relations,

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