The Global Travel & Tourism Resilience Council has partnered with World Travel Market to provide the travel industry with insights and thought leadership during this time of crisis and uncertainty. On March 25 2020, Jamaica’s tourism minister, Edmund Bartlett, spoke via video link to Lee Hayhurst, executive editor of Travolution, the digital travel brand of Jacobs Media Group. Minister Bartlett offered destinations and travel firms guidance for planning how to address the immediate crisis but also how to be ready for the pent up demand that will follow and the likely emergence of a different travel industry.